Director Profiles
For Eric Hirshberg, president/chief creative officer of Deutsch LA, to separate branded content from content is inherently a mistake. "Consumers don't make this distinction," he observed, noting that so-called branded content has "to compete on its...
Great work starts with the client. And that is the case with the Save Darfur Coalition's "Portfolio," a public service TV spot directed by Jake Scott of RSA for Greer Margolis Mitchell & Burns (GMMB), an ad agency/...
This week's entry in our "The Best Work You May Never See" gallery--Four Winds Casino's "Breakfast" directed by Trevor Cornish of Santa Monica-based TWC--prompted us to take a closer look at Two By Four, the Chicago ad agency behind the...
Last month, Iris Lo relocated from Hong Kong to Shanghai to become creative director of Wieden + Kennedy's office there. She has partnered with W+K Shanghai creative director Frank Hahn and managing director Kel Hook to complete the management team in China...
"There is no greater natural resource than the human imagination."
That's the tagline to four Video On Demand (VOD) short films that will ultimately drive traffic to ge.com/imaginationtheater. The shorts--two animated (The Crossing and...
In the alphabet soup of agency monikers (BBDO, DDB, TBWA et al), one that's seemingly hidden in the creative broth is DGWB. But SHOOT was prompted to dive in and look into the Santa Ana, Calif.-based ad shop on the basis of two recent humorous ScreenWork entries: Frys.com's "Pod" directed...
The hiring of creative director Geoff McGann (see story in this week's News section) underscores the growth and new found independence at Public Interest as it has evolved over the past several months. For the first seven-and-a-half years of its existence, the shop was headquartered on...
It's one thing to make stars like Kylie Minogue and the guys in Oasis shine in music videos. Director Dawn Shadforth has done that quite capably, directing Minogue's iconic "Can't Get You Out of My Head" and Oasis' critically-acclaimed "The Importance of Being Idle" among numerous other...
You wouldn't expect an Oscar ceremony highlight to come from the documentary short award category presentation. But in accepting the honor for Breathing Lessons in 1997, filmmaker Jessica Yu delivered what is now a famous line: "You know you've entered new territory when your outfit costs...
When director Jeffrey Karoff was bidding to break into commercialmaking in 2001, he had a stellar reel of corporate films for the likes of Mercedes-Benz, IBM, Toyota, Visa, Hewlett-Packard, Sony and Xerox. Two spots were culled from his Mercedes work and aired in the New York market to...