sponsors
Friday, Feb. 26, 2021
In one corner are the 15 leading Olympic sponsors, many household names like Airbnb, Coca-Cola, Visa, Toyota, Samsung, and General Electric. Together they pay at least $1 billion to the International Olympic Committee, and in the next four-year Olympic cycle the payments could reach $2 billion...
Tuesday, Sep. 22, 2020
The only thing more difficult than staging next year's Tokyo Olympics in a pandemic might be convincing sponsors to keep their billions of dollars on board in the midst of economic turbulence and skepticism.
To make the point this week, IOC President Thomas Bach will join a number of...