Features
Musical harmony with a classical bent is what you'd expect to hear at a concert hall, not in a doctor's office. But the latter unlikely venue takes center stage in GE's "Say Ahh," in which folks of all ages are seen in doctors' examining rooms around the world, opening their mouths and saying, "...
The proliferation of visual media for an ever-hungry web, television and film market coincides with the growing need to synchronize the right music with the right project. Music has always been an important element to the overall experience and effectiveness of advertisements and entertainment....
The contributions of editors, post and visual effects artisans to the success of projects can be integral and profound. While some of these artistic and technical accomplishments end up being acknowledged on the awards show circuit in one fashion or another, such recognition only scratches the...
DPs moving into the director's chair. Documentarians moving into commercials. Animators enjoying success helming in short and longer form. A music video/spot director making an auspicious feature debut with a self-described "coming-of-age film masquerading as a romantic comedy," only to now get...
To commemorate its 50th anniversary which comes upon us in December, SHOOT continues a special series of features that will run through 2010 in which industry notables reflect on the changes they've seen over the decades, as well as the essential dynamics that have endured. These folks...
The critically acclaimed A Serious Man--produced, directed and written by Joel and Ethan Coen--has not only registered on the artistic barometer, landing Oscar nominations for best picture and best original screenplay, but also made its mark on the bottom line for the State of Minnesota...
To commemorate its 50th anniversary which comes upon us in December, SHOOT continues a special series of features that will run through 2010 in which noted industry executives and artists reflect on the changes they've seen over the decades, as well as the essential dynamics that have...
SHOOT's Music & Sound Spot Tracks Chart topper this quarter is ESPN's tongue-in-cheek "Group of Death: The Rockumentary" from...
It wasn't too long ago that "global" work meant producing something here in the US and then adapting it for use in other markets, or even producing different campaigns for different markets. In the past year or so, we are seeing more and more work that originates somewhere else first and then...
Barclaycard's "Rollercoaster"--a commercial in which a man commutes to work in amusement park ride style--and Coca-Cola's "Finals," in which a student is aroused from slumber by characters in his history textbooks, enabling him to get to his history final exam just in time, are...