Features
Looking to shoot your next project outside the U.S.? Four hot spots for on location lensing--Argentina, Brazil, South Africa and Australia--are highlighted in this week's issue. Each offers great shooting advantages--...
This week's series focuses on interactive ad agencies, and to that end SHOOT surveyed a sampling of creative execs at shops that specialize in creating...
Last month, the Internet Advertising Bureau (IAB), in conjunction with its broadband committee, released creative guidelines for online broadband video commercials...
"The culture is not something static so we don't really spend time trying to maintain it. We spend more time trying to change it," states Alex Bogusky, partner/executive creative director at Crispin Porter + Bogusky (CP+B), Miami. That...
(Editor's note: Last week, SHOOT reported on the debut of Silverscreen in the context of it being one of several recent examples showcasing advertiser...
Creating campaigns beyond the 30 and 60-second formats is fast becoming standard operating procedure. Integrated campaigns--with viral ads, Webisodes, DVDs and other elements--represent an emerging creative outlet for directors and the...
The subject of high definition (HD) commercialmaking is vast. Forces from technological changes to new creative options to...
For client Tanqueray, Grey Worldwide, New York, is building upon the spot soundtrack. The agency, along with Music Beast, New York, has taken the music from three commercials that aired last...
The top 10 chart for fall highlights an animated urban landscape for Reebok that features an obstacle course set to a strong, Latin-infused beat. In Hummer's "Monster,"...
Music for advertising is not such a simple proposition anymore. With record companies and recording artists increasingly interested in gaining exposure via the ad world, agency music...