Tribeca Festival To Delve Into Brand Storytelling During Tribeca X Event
Marc Pritchard, chief brand officer, Procter & Gamble
  • --

Tribeca X, in partnership with Roku, Inc., will convene leading voices in advertising and entertainment on June 18 in New York at an in-person event as part of Tribeca Festival’s 20th anniversary. Walmart CEO Doug McMillon and Roku CEO Anthony Wood will each lead a fireside chat and Procter & Gamble’s chief brand officer, Marc Pritchard, will return as a headliner.

Over the last year, marketers and filmmakers have collaborated virtually to use their influence to lead and inspire through the pandemic, economic challenge, and social change. Now, marketers and filmmakers are being called upon to help revive the economy, navigate technological transformation, and rebuild with purpose and inclusion. Tribeca X’s day-long program will continue the tradition of celebrating breakthrough work from filmmakers and creators at the intersection of entertainment and advertising.

“This summer, Tribeca X will be a hub for talented creators, entertainment and advertising industry leaders to reconnect and share in the power and importance of brand storytelling,” said Paula Weinstein, chief content officer of Tribeca Enterprises. 

Tribeca X, an invite only event, will feature panels, fireside chats, and breakout sessions examining the path forward for new technology, new storytelling, and new ideas. The Tribeca X Award, which celebrates the best brand and filmmaker collaborations across four categories: feature film, short film, episodic and immersive, will be presented during the Festival.

Recently, Tribeca Festival announced plans for its 20th anniversary celebration to bring live entertainment to outdoor spaces across New York City’s five boroughs from June 9-20 as part of the re-opening of New York. The event will be the first in-person festival in North America. Founded in the wake of 9/11 to bring communities back together, Tribeca continues its mission to bring together creative minds to collaborate on purposeful work.

Tribeca Festival is working in concert with the New York State Department of Health to ensure all public gatherings are in full compliance with COVID-19 safety protocols.


MySHOOT Company Profiles