The Cannes Lions International Festival of Creativity has announced the launch of LIONS Creators. A new experience taking place during the week of Cannes Lions, this dedicated forum will include a curated mix of exclusive learning and networking experiences for creators and those working in the wider creator economy.
In 2023, Goldman Sachs analysts estimated that the creator economy was a $250bn industry and could reach $480bn by 2027. Simon Cook, CEO, Lions, said, “With potential growth of this scale, it’s crucial that the Festival plays a role in bringing together the platforms, the brands, the creators and the agencies, and a wider cross-section of the industry to have the most pressing conversations around how we co-create, collaborate and unlock greater value and progress for the wider industry in this space.”
Speaking about the initiative, Thea Skelton, VP of events, Lions, said, “Creators are an increasingly important part of the More