Pepsi and Coke are slugging it out around the most global of stages: this summer's World Cup in Brazil.
With Coca-Cola as an ongoing main sponsor for the World Cup, Pepsi is again launching an attempt to draw attention to its own brand with major figures from the sport — without mentioning the every-four-year event, of course.
For the third tournament, Coca-Cola has been taking the World Cup trophy around the world in a highly publicized tour. Pepsi announced Thursday that its campaign would include Argentina forward Lionel Messi and 18 rivals including Brazil defender David Luiz, Netherlands striker Robin Van Persie and U.S. attacker Clint Dempsey. The superstars also include England midfielder Jack Wilshere, Spain defender Sergio Ramos and Belgium defender Vincent Kompany.
Some of the stars play together for their clubs as well as joining in the advertising campaign. Argentina striker Sergio More