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  • Monday, Jan. 27, 2014
Miami is the product being placed in these films
In this undated photo provided by Reel Miami Project, a couple, played by Eric Aragon and Elisabetta Fantone, sit on Miami Beach. (AP Photo/Reel Miami Project)
By David Fischer
MIAMI (AP) -- 

Product placement is nothing new in movies or TV. Insert a fast-food logo or a certain car in a scene and you've made a subtle (or maybe not-so-subtle) pitch for the brand.

Now a group in South Florida is using the concept of product placement to market Miami. In this case, the product is the city itself.

And the placement is in a series of short fictional films, with various neighborhoods serving as the backdrop for stories about out-of-towners discovering the destination.

The films, collectively called the Reel Miami Project, will be marketed online and through social media with the goal of promoting tourism.

Films for Miami Beach and Wynwood were released this week, with films featuring South Beach, Downtown Miami, Coral Gables and the Everglades set to follow.

Bacardi, the liquor company whose U.S. headquarters is located in Miami, is providing some of the financial backing. More

  • Monday, Jan. 27, 2014
Quentin Tarantino sues website over leaked script
In this Oct. 18, 2013 file photo, director Quentin Tarantino delivers a speech before receiving the Lumiere Award during the 5th edition of the Lumiere Festival, in Lyon, central France. (AP Photo/Laurent Cipriani, File)
By Anthony McCartney, Entertainment Writer
LOS ANGELES (AP) -- 

Quentin Tarantino sued the news and gossip website Gawker on Monday over a post that directed readers to a leaked copy of the Oscar-winning screenwriter's latest movie.

Tarantino's lawsuit accuses Gawker Media LLC of contributory copyright infringement for posting a link to the 146-page script for a planned film titled "The Hateful Eight" last week. A link to the script was posted on Gawker's Defamer blog and remained active Monday afternoon, despite demands from Tarantino's lawyers to take it down, the lawsuit states.

"There was nothing newsworthy or journalistic about Gawker Media facilitating and encouraging the public's violation of (Tarantino's) copyright in the screenplay, and it's conduct will not shield Gawker Media from liability for their unlawful activity," the lawsuit states.

Gawker Editor-in-Chief John Cook said the company would fight the lawsuit and pointed out that the company More

  • Monday, Jan. 27, 2014
Luis DeAnda becomes GM at TBWA\Chiat\Day LA
Luis DeAnda
LOS ANGELES -- 

TBWA\Chiat\Day Los Angeles has appointed Luis DeAnda to the role of general manager, as part of the executive leadership team for the agency. This is a new role for the expanding agency group, and DeAnda will report directly to agency president, Carisa Bianchi.

DeAnda (43) joins from TBWA\Media Arts Lab, where he was most recently global managing director for TBWA\MAL’s international network. As part of his new role, DeAnda will focus on agency operations, client management and talent management for the Los Angeles office. He will also continue to partner with TBWA\MAL’s leadership in helping the Apple brand expand into key global markets.

Bianchi commented, “As our agency model has evolved to include Digital Arts Network, Shopper Arts Network, BEING and Let There Be Dragons within the TBWA LA Group, it is important that we have a strong leadership team in place More

  • Sunday, Jan. 26, 2014
Ex-Marlboro Man dies from smoking-related disease
By Daisy Nguyen
LOS ANGELES (AP) -- 

Eric Lawson, a working actor who portrayed the Marlboro Man in cigarette ads during the late 1970s, has died. He was 72.

Lawson's wife, Susan Lawson, said Sunday that her husband died Jan. 10 at his California home. The cause was respiratory failure due to chronic obstructive pulmonary disease, or COPD.

The ruggedly handsome Lawson portrayed the smoking cowboy in Marlboro print ads from 1978 to 1981. He also had bit parts in such TV shows as "Baretta" and "Charlie's Angels" before injuries sustained on the set of a Western film ended his acting career.

A smoker since age 14, Lawson later appeared in an anti-smoking commercial that parodied the Marlboro Man and an "Entertainment Tonight" segment to discuss the negative effects of smoking.

He is also survived by six children.

  • Saturday, Jan. 25, 2014
Tonight's DGA Winner Could Get Edge inTight Oscar Race
By Jessica Herndon, Film Writer
LOS ANGELES (AP) -- 

With the tightest three-way Oscar race in years, the 66th Annual Directors Guild of America Awards could give "Gravity," ''American Hustle" or "12 Years a Slave" the edge in the home stretch to the Oscars.

The DGA hands out awards for best director in TV and movie categories in Los Angeles on tonight in what customarily is a final calling for the film that wins the best picture and director Oscars.

Coming out of the recent flurry of Hollywood honors, Alfonso Cuaron's space saga "Gravity," David O. Russell's con caper "American Hustle" and Steve McQueen's historical epic "12 Years a Slave" all remain in competitive positions as they head for the March 2 Academy Awards.

Yet the DGA could further complicate the race by choosing still-viable nominees Paul Greengrass ("Captain Phillips") or Martin Scorsese ("The Wolf of Wall Street") for its top honor — outstanding directorial achievement in a More

  • Thursday, Jan. 23, 2014
Cast & Crew launches financial services division
BURBANK, Calif. -- 

Cast & Crew Entertainment Services, a provider of payroll services serving the entertainment industry for nearly four decades, has expanded its services by establishing Cast & Crew Financial Services, LLC, it was announced by company president and CEO Eric Belcher. Cast & Crew Financial Services will provide production incentive financing and administration services for film and television productions.

Deirdre Owens, who has 14 years experience in finance and media, has joined the company as VP, production incentive financing. In her position she facilitates loans for film and television productions collateralized by production incentives, such as grants, rebates and transferable tax credits. Owens comes to Cast & Crew from Grosvenor Park Media, where she was sr. VP, finance, specializing in underwriting senior, gap and tax loans to production companies. 

Owens teams up with Joe More

  • Thursday, Jan. 23, 2014
Hudson Edit diversifies into audio
Spencer Hall
DETROIT -- 

Editorial and post studio Hudson Edit has unveiled its new audio mixing and recording suite while bringing Spencer Hall aboard as sr. audio mixer and sound designer.

A native Midwesterner, Hall joins from Ron Rose Milagro Post. He’s adept at mixing both short-form work and long-form entertainment projects, handling re-recording and mixing for commercials, theatrical features and DVD and BluRay releases. His entertainment chops include Foley editing, ADR editing, sound design and completing the final 5.1 mix. 

Hall’s hire was announced by Kristin Redman, Hudson Edit’s executive producer, and owners Audrey Pask and Larry August. They also own sister company Avalon Films, where Pask is executive producer/partner and August is director/partner.

Hudson Edit’s audio room also serves as the base for the company’s new affiliation with The Lodge, the New York and L.A.-based original music and sound More

  • Thursday, Jan. 23, 2014
Riggio named creative director at Groove Guild
(L-r) Paul Riggio, Mike Boris and Al Risi
NEW YORK -- 

Groove Guild, a NY-based independent music department which counts agencies and brands among its clients, has named Paul Riggio as its creative director/partner. He joins the shop from his own original music and sound design studio, So Loud Music. Groove Guild was founded in July of 2013 by Mike Boris, who holds the title creative head of production, and Al Risi, head of music supervision & licensing.

While Riggio will be concentrating his time as creative director at Groove Guild, So Loud Music will continue to operate as an independent music studio. So Loud has created music for American Express, BMW, Verizon, LG, MasterCard and Smirnoff, among other brands.

Since its launch, Groove Guild has collaborated with DAVID (the Ogilvy spinoff agency with offices in South America) on a global project for Coca-Cola, as well as with Johannes Leonardo on spots for Google and Sprite. Other projects include Jamaica Tourism for Draft FCB and work More

  • Wednesday, Jan. 22, 2014
M&M's teaser ad part of Super Bowl trend
Frame from M&M teaser ad.
By Mae Anderson, Business Writer
NEW YORK (AP) -- 

Is Yellow ready for its close-up?

M&M's will feature its yellow peanut M&M "spokescandy" in its Super Bowl ad this year. The Mars Inc. brand has released a pre-Super Bowl teaser ad online that shows the character dancing in a headband before being shot by a tranquilizer dart and dragged off camera.

"Find out what happens to Yellow," a hand-written card reads.

The teaser is part of a Super Bowl ad trend: More content is being released ahead of time online in the hope that it goes viral. Advertisers are seeking to drum up excitement for their spots running during the big game, when more than 108 million people are expected to watching Feb. 2.

They're also hoping to get more bang for their buck: A 30-second Super Bowl ad costs about $4 million.

M&M's says the online teaser ad is a first for the company. (Kirk Kelly of Laika/House directed for BBDO New York.)

"We More

  • Wednesday, Jan. 22, 2014
Danica Patrick muscles up in GoDaddy Super Bowl spot
In this image released by GoDaddy.com on Wednesday, Jan. 22, 2014, NASCAR driver Danica Patrick, center, wearing a muscle suit, appears with bodybuilders in an upcoming Super Bowl commercial shot on location in Long Beach, Calif. (AP Photo/GoDaddy.com)
PHOENIX (AP) -- 

Danica Patrick has ditched sexy strip downs for bulked up bodybuilders in her latest GoDaddy Super Bowl spot.

Patrick made her mark with GoDaddy in a series of risque ads that capitalized on her sex appeal. Her 13th Super Bowl commercial for the website domain provider is her tamest one yet. Patrick is as ripped as a Hollywood action star as she leads a pack of bronzed bodybuilders to a spray-tan business.

Don't expect to Patrick take her clothes off or kiss a girl in spots for the Feb. 2 game. Patrick was stuffed into a muscle suit made by a company that created special effects for movies like "Iron Man 3."

GoDaddy has purchased two 30-second spots, one for each half of the championship game between Seattle and Denver.

Patrick's latest ads are a makeover for GoDaddy. Since Blake Irving took over as CEO last January, he's tried to shift GoDaddy's advertising focus toward its actual More

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