Omar Quiñones has joined Anomaly as group strategy director. Quiñones, a new member of the leadership team, will be partnering with managing director Giovanni Villamar and creative director Mauricio Galvan, as they integrate total market solutions across all of Anomaly’s clients.

Earlier on this year, the agency declared its public commitment to breaking industry conventions of separate agencies, separate staffing and separate thinking that “relegates” the importance of the critically important Hispanic population. Having spent much of his career focused on the growing demographic and cultural shifts in America, Quiñones brings a unique hybrid perspective developed across global, U.S., and U.S. Hispanic marketing experience.

Hailing from CP+B in Miami, where he led the strategy department on all the agency’s accounts, Quiñones most notably led global work for American Airlines and Infiniti in Latin America. Previously at the Boulder office, he led efforts on the “You Know You Love It” U.S. Hispanic campaign for Kraft Macaroni & Cheese that earned Cannes Lions, Effie Gold and Silver Jay Chiat awards. Before his years at CP+B he was a sr. planner at The Vidal Partnership. 

At Anomaly, Quiñones will serve as a part of the strategy department’s leadership team where he will be working closely with chief strategy officer and managing partner in New York, Gareth Goodall, in addition to leading several key pieces of business including brands such as Converse and Campbell’s.

Quiñones noted, “We have reached a critical moment, both for the Hispanic market and for the marketing industry. The cultural influence of diverse voices demands that brands speak to all, equally. I believe this is the right place, with the right progressive vision, to challenge conventions and create a new paradigm for the agency of the future.”