Lachlan Badenoch has joined Carmichael Lynch as the agency’s chief strategy officer.

Badenoch comes aboard Carmichael Lynch after a nearly 20-year strategic track record, most recently running an independent consultancy and working at Minneapolis-based strategy agency Zeus Jones, where he lent his extensive cross-discipline global experience to drive business thinking and marketing innovations for clients such as Nestle, GMI, Purina and others.
 
Badenoch was previously based in Paris directing global strategy for Publicis Groupe’s multi-market, multi-agency clients, including Nestlé and Orange. Before that, he spent time at Fallon Minneapolis where he served as planning director on the BMW, Brawny and Purina accounts. He started his strategy career at Leo Burnett London, where he helped pioneer digital and brand entertainment projects for Heinz, Nintendo, McDonald’s, Virgin, and other major brands.

“The opportunity for brands today necessitates not just integrated thinking, but the ability to execute truly interdependent actions and ideas that aren’t bound by traditional definitions – they must span business decisions and marketing touchpoints,” said Badenoch.  “I’m proud to be able to join a team where we have world class analytics, strategic thinking, creative, media and PR capabilities all organized as one interdependent team, under one roof. That means we can not only help identify the right thing to do for our clients’ businesses, but actually help them do it brilliantly.”