Nickelodeon Campaign for Launch of "Blue's Clues & You!" Consumer Products Line

Launching the first line of toys for Blue’s Clues & You!, the hit remake of the groundbreaking, curriculum-driven interactive series Blue’s Clues, Nickelodeon called on long-time partners 2C 2.0 for a linear and social advertising campaign. The goal was to create an enchanted VFX experience to bring to life Nickelodeon’s original, live-action “Kid Fantasy” concept in which Blue leaps from the TV screen to help a little girl find clues that transform normal objects into awesome Blue’s Clues & You! toys, games and even a super-soft plushy! 

From green light to delivery, 2C worked closely with Nickelodeon to overcome the inherent challenges posed by the pandemic, pulling off a feat in the coordination of the live-action shoot and VFX process. The teams planned extensively over Zoom to ensure that each shot would work for VFX, as only the DP/camera operator and mother of the talent could be present on set.

2C is no stranger to working remotely. With its curated teams spread across the globe, they were well-prepared for the challenges COVID would present to post-production alongside trusted partner, Nickelodeon.

Once the shoot was completed successfully, 2C went to work, both editing the live-action spots and handling VFX to ultimately create a colorful, fun and engaging product launch campaign consisting of 30- and 15-second linear spots that could run on such OTT platforms as FireTV, SamsungTV and Pluto, to name a few. The campaign also includes a mini-series of short social spots at various ratios of 1x1 and 9x16 to span the social platforms.