Alex Pineda--multiple Cannes winner and driving force of TBWA\RAAD in Dubai, one of the most awarded agencies in TBWA’s collective--has been appointed chief creative officer of TBWA\Helsinki. 

Pineda will steer the agency’s creative work together with ECD Laura Paikkari. Pineda will act as part of the management team and report directly to TBWA Nordic president Sami Tikkanen.

”With iconic campaigns for brands such as Nissan, KFC and Louvre, the work of Alex and his team has made a strong mark not only in the United Arab Emirates but also in the entire MENA region. This is the most interesting creative industry recruitment in 2023 that brings international perspective, cultural insights and creates pull to the Finnish market,” said Tikkanen.

Pineda described TBWA\Helsinki as “the home of the originals,” adding that “Finland has always punched above their weight in creativity, innovations and lifting phenomena in earned media field. I am honored to work with this crowd of remarkable individuals and extremely brave and ambitious clients.”

With more than 240 creativity awards, Pineda has been recognized by assorted major creative competitions from Cannes Lions to Cresta.