Biotrue's "Cupcakes"

By

HYPE
Tuesday, Jul. 26, 2016

3237 views

Log in or register now!

Bausch + Lomb’s Biotrue multi-purpose solution has launched a second wave of its digital Biotruth campaign. Biotrue engaged digital agency partner Digital Pulp and creative partner Sweet Sadie to concept the new digital content series, directed by Stephen Pearson, to bring certain “Biotruths” to life with humor and originality. The videos will appear on pre-roll on Hulu and social channels including YouTube, Facebook, and Instagram. From baking debacles, to DIY furniture assembly (hard enough for some with perfect vision) to an uncomfortable night out with your friends, Biotrue delivers keep you from experiencing a “Biotruth moment” -- comically awkward moments that can occur when contact lenses tire before you do.

Credits

Client: Bausch + Lomb Biotrue MPS (Multi Purpose Solution)

Agency: Digital Pulp
Creative Director: Gene Lewis
Account Director: Susan Reiter
Management Supervisor: Amanda McCormick
Account Supervisor: Marissa Cinelli
Account Executive: Rachel Rottenberg

Creative Partner/Production: Sweet Sadie
CD/ EP: Rachel Lederman
EP: Xavier Melendez
Writer: Jay Sandusky
Director: Stephen Pearson
DP: Noah David Smith
AD: TJ Sansone
Producer: Will Tatum
Production Designer: Ryan Cooper
Art Director: Mike Blain
Wardrobe: Heather Howard
Ward. Asst. Dorothy Carlton
Editor: Charlie Cusumano
Assistant Editor: Mickey Todiwala
VFX: Eddie Wiseman
Sound Design: Pomann Sound, Bob Pomann and Justin Kaupp
Colorist: Matthew Rosenblum

Contact Name: 
Jessie Nagel
Contact phone: 
310.839.9834
0
Log in or register now!
Log in or register now!

Recent SPW Releases

Friday, Sep. 17, 2021

Post-production teams working on the most prestigious film and television...

Thursday, Sep. 16, 2021

On September 23rd, the Oscar ® -Qualifying HollyShorts Film Festival (HSFF...

Thursday, Sep. 16, 2021

Fueled by unprecedented digital and CTV market growth, INC 5000 company...

Thursday, Sep. 16, 2021

Independent, creative and strategic agency The Distillery Project (TDP)...

Thursday, Sep. 16, 2021

Creamsource , developers of artisan-quality cinema lighting for more than...

Thursday, Sep. 16, 2021

Street Heroines --the lauded feature-length documentary on the courage and...

MySHOOT Company Profiles