Chevy Holiday Event
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Academy Award® nominee, Jeffrey Karoff, recently partnered with Commonwealth//McCann to create a holiday campaign for Chevrolet featuring not actors, but real employees. “The focus of the creative was warmth and sincerity, so the challenge for us was to help these real people to feel relaxed enough for that to happen naturally,” says Karoff.
Client: Chevrolet. Agency: Commonwealth//McCann: Gary Pascoe, Chief Creative Officer, North America; Matt Canzano, EVP, Deputy Global Chief Creative Officer; Dan Marvin, Creative Director; Dave Muller, Associate Creative Director; Stuart Moutrie, Senior Producer; Chris Balicki, SVP, Managing Director; Julie Daniels, Account Director.
Production: Jeffrey Karoff, Director; Anghel Decca, DP.
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