Director Kiran Koshy Wants Men to Get a Prostate Exam with This Hilarious and Subversive Campaign of 'Euphejisms'

Director Kiran Koshy directs an insanely witty spot to raise awareness of prostate cancer and remind men to check their prostates—the male reproductive organ. Kiran and a few friends were discussing a recent study on prostate health and the benefits of frequent ejaculations, and they soon found themselves creating an endless list of creative nicknames for semen, or Euphejisms. Terms like Lust Custard and Brogurt quickly emerged, and resulted in a book idea to raise awareness of prostate health titled "Euphejisms, A Glossary of Sperminology”, which they published and is on sale for just $15 via euphejisms.com. Kiran shot the spot pro bono with the help of a student crew that he teaches at Texas A&M Commerce. 100% of book profits will be donated. Kiran is represented by Slash Dynamic in the US.