Paper & Packaging's "Paper Business Pitch"

By

whitehouse
Thursday, Mar. 8, 2018

4340 views

Log in or register now!

Carbon animators brought the new cornerstone paper and packaging characters for the national marketing campaign Paper & Packaging – How Life Unfolds® to life just in time for their launch in February. The new campaign creative, developed in conjunction with integrated marketing and communications agency, Cramer-Krasselt (CK), for client, the Paper and Packaging Board, includes two :30 TV commercials and five self-directed fully CG films designed specifically for social media, and several print ads. These characters, a corrugated box and a ream of paper, highlight the authentic properties and value of paper and paper-based products in everyday life.

Credits

Client: Paper & Packaging Agency: Cramer-Krasselt Director: Vesa Manninen at Reset Productions Design by Carbon

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Friday, Nov. 15, 2019

The 5th ANNUAL ASIAN WORLD FILM FESTIVAL (AWFF) announced Festival award...

Thursday, Nov. 14, 2019

The International Cinematographers Guild (ICG, IATSE Local 600) Publicists...

Wednesday, Nov. 13, 2019

Los Angeles-based production company Joinery and established executive...

Wednesday, Nov. 13, 2019

The Costume Designers Guild announced today that Academy Award-winner...

Tuesday, Nov. 12, 2019

Academy Award ® -winning actor, producer and director – has been named the...

Tuesday, Nov. 12, 2019

One hundred fifty-nine features have been submitted for consideration in...

MySHOOT Company Profiles