Yaamava Resort & Casino “Nature of Discovery”
By
Raging Artists1433 views
Created by VITRO, with production and post by Haymaker VFX, “Nature of Discovery” marks a first in terms of its execution via a combination of Unreal Engine and traditional render methods. Our journey begins in a mystical yet photoreal forest that gives way to the badlands, camera moving to magical touches like a butterfly “kissing” foliage in bloom. The flowers are hearts and clovers, which is a tipoff, but the spot evolves so seamlessly, even a redwood becomes a tower of poker chips without fanfare. A stream leads to a waterfall, and only then are we treated to the reels of a slot machine, spinning behind the water as if ordained by nature.We are 20 seconds into the :30 “Nature of Discovery,” before it is revealed to us that this is an ad for the Yaamava Resort & Casino in San Bernardino, CA.
Client: Yaamava Resort & Casino
Agency: VITRO Agency
Producer: Amy Krause
Creative Leads: Mike Brower, Vic Camozzi
Production/Post: Haymaker
VFX Executive Producer: Leslie Sorrentino
Producer: Rickard Germundsson
Creative Director: Magnus Engsfors
Lead Unreal Artist: Henrik Skymne
Recent SHOOT News Stories
Recent SPW Releases
Sergio Mishchenko, a multi-talented virtuoso, who has been doing VFX, 3D,...