SPW Releases
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released December 2007 data from the comScore Video Metrix service, which reaches beyond simple site visitation to measure actual online video viewing behavior. The December 2007 report revealed that U.S. Internet users...
MMCast, a solution provider for integration of content and advertising today announced its global launch at Mobile World Congress in Barcelona, Spain. Its ground-breaking technology enables Mobile Carriers and Content Providers to generate additional revenue from the content download and...
Avenue A | Razorfish, one of the largest interactive services firms in the world, helped EMC Corporation redesign its web site to provide a simple and consistent online user experience. The new site, http://www.emc.com incorporates three previously independent...
Eyeblaster, the independent global leader in integrated digital marketing services, has released a rich media ad development tool to allow digital agencies to focus on creativity and build complex ads without writing one line of code or spending extra hours on mock ups.
Working directly...
Media Services, an entertainment industry payroll and software leader, today announced the acquisition of CompanyMOVE ShowPlanner. The scheduling software program designed for film, TV, and commercial productions will now be sold exclusively under the...
AOL announced today Budweiser's Rocky commercial was the top ranked Super Bowl XLII commercial as chosen by viewers in the 6th Annual AOL Super Sunday Ad Poll, http://aol.com/superbowlads, in the 12 hours following the game. The poll, sponsored by...
Simply Interactive, an interactive advertising and design firm, announced its merger with Leverage Marketing LLC this January, forming the only agency specializing in both internet marketing strategy and interactive web design in Austin, Texas.
Leverage Marketing focuses solely on...
ka-chew!, the commercial production company owned by Gabor Csupo and Arlene Klasky, owners of multi Emmy Award winning creative giant Klasky Csupo, Inc., is currently celebrating its 10 successful years with the significant expansion of its directorial roster.
The announcement was made by...
In its 4th annual Super Bowl Search Marketing Scorecard, Reprise Media predicts that more advertisers than ever before will get in the game with a truly integrated multi-channel advertising campaign.
The Search Marketing Scorecard ranks Super Bowl advertisers based on the level of...
The Nielsen Company today announced it will measure U.S. consumer preferences of the 2008 Super Bowl ads from its first social network platform, HeyNielsen.com, a site geared to highly engaged entertainment enthusiasts. Hundreds of consumers from the volunteer panel will rate the 2008 Super...
Showtime Networks is taking its 2008 Primetime Emmy campaign online in a modern approach which provides members of the Academy of Television Arts and Sciences (ATAS) an efficient and eco-friendly option to screen eligible programming for awards consideration. Working with Internet TV leader...
The Giants and Patriots weren't the only teams who performed on Super Bowl Sunday. Major consumer brands and national retailers put on their game faces in an attempted to connect with customers through game day advertising spots that directed consumers online during the NFL's biggest game....
The Brand Establishment, the only national organization that certifies brand development experts, announced today that eight agency principals have completed the rigorous graduate-level course and lab work leading to the designation of Certified Brand Strategist (CBS).
"The certification...
Buster, a conceptual design studio that specializes in motion graphics for the advertising and broadcasting industries, was retained to develop and design the "look and feel" of Discovery Communications' new "Investigation Discovery" (ID) cable TV network, formerly the Discovery Times Channel....
Thought Equity Motion today announces the introduction of its new Storyline Collection, a content solution produced by advertising agency veterans that speeds the creation of online video advertising. The Collection is a radically different approach to content creation and lowers the most...
"Waaaay Better Than Fast Food." That's how Wendy's® (NYSE: WEN) is positioned in a new food-centric advertising campaign set to debut on national television in the U.S. next week.
The advertising campaign, unveiled today at Wendy's National Convention in Orlando, features lingering,...
TiVo Inc.(NASDAQ: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), announced today that CBS Corporation, the number one most watched television network in primetime and a recognized leader in television research, has entered...
Final Draft, Inc., publisher of Final Draft®, the #1-selling scriptwriting software, announces the launch of its 9th Annual Big Break International Screenwriting Contest which opened February 1st and closes June 15. This year, Big Break has partnered with CineStory, a non-profit organization...
With hoops season underway, Tom, Dick & Harry produced a multi media branding campaign to promote the Big Ten Network's Big Ten men's basketball schedule. The effort includes print, online, radio and television advertising. Twelve TV commercials...
Beard Boy Productions has been selected to write and produce animated video content for a new educational astronomy device called mySKY.
The product, a handheld, futuristic, ray-gun-like gadget created by Meade Instruments, uses GPS and inclination-detection technology to enable the user...