SPW Releases
SHOOTonline publishes first issue of Brand New[s] ... a free HTML publication created to disseminate the latest publicity releases on new products, services, people and technology advances for the advertising, online video, filmmaking, TV production and post industries. Only Brand New[s] makes...
Avid Technology, Inc. (Nasdaq: AVID) has announced the winners of its back-to-school video competition, a contest designed to connect aspiring talent to some of today's most popular filmmakers, editors and news professionals. Judged by pros on the creative and technical edits of the submission,...
The pulse of American pop culture is racing right through Super Bowl Sunday and it's hitching a ride on the back of Pepsi's unprecedented slate of Super Bowl advertising that features a lineup of brands, images and stars as diverse as Pepsi's portfolio of drinks.
In a series of spots that...
Sports fans across America will be humming songs from EMI Music Publishing songwriters after the Super Bowl on Sunday (February 3), after the world's most creative music publisher completed agreements to feature its music within some of the most eagerly-anticipated television commercials of the...
Leading viral agency Rubber Republic has launched the Viral Ad Network - a specialist ad network to distribute viral advertising campaigns across the UK and Europe.
The Viral Ad Network is a network of over 2400 sites in the UK and Europe, with a reach of over 14 million people. The...
AdJuggler, the industry leader in online ad management systems for small and mid-market businesses, today announced the general availability of AdJuggler 6, the newest version of the AdJuggler ad serving and management offering. AdJuggler 6 provides intuitive, easy-to-view software designed to...
Stun Creative, a multi-award winning advertising agency based in Los Angeles, has produced a new live action TV, in- theater, and radio promo campaign for client TLC. The new campaign promotes both the January 26th telecast of the 2008 "Miss America Live!" classic beauty pageant and TLC's new...
Spotzer Media Group, BV, the venture capital backed ad agency that is making TV and web video advertising fast, easy and affordable for local businesses around the world, today announced Tamar van de Paal has joined to run its rapidly expanding virtual ad creation studio (...
StudioNow (www.StudioNow.com), the premier online source for professional-quality video editing at affordable prices, today announced it will partner with worldwide email marketing and communications service Emma® (www.myemma.com) to...
ka-chew!, the award-winning and highly successful commercial production company owned by Gabor Csupo and Arlene Klasky, founders of the famed TV creative powerhouse Klasky Csupo, Inc., has completed original animation featured within a high profile Super Bowl spot (which debuted Feb. 3,)...
The Interactive Advertising Bureau (IAB) today announced the release of "Online Lead Generation: B2C and B2B Best Practices for U.S.-Based Advertisers and Publishers," a document that provides organizations with the principles of good conduct when they engage in the practice of lead generation....
In an effort to appeal to today's modern moms, particularly the growing number of moms online, JOHNSON'S(R), known for its expertise in baby skincare and commitment to the healthy development and well-being of babies, children and their parents, is launching a new comprehensive marketing...
Ensequence, the interactive television company, today announced that they have won a Technical and Engineering Emmy Award from the National Academy of Television Arts and Sciences for their MLB.TV Mosaic. The award was presented January 7, 2008 at the 59th Annual Technology & Engineering...
Research and Markets (http://www.researchandmarkets.com/reports/c80888) has announced the addition of "World Digital Broadcast and Cinematography Cameras Market" to their offering.
This Frost & Sullivan research titled...
Over the years, THX movie trailers have wowed moviegoers around the world and have been created by some of the world's renowned animation, visual effects and sound design teams. For its latest cinematic trailer, THX turned to Eyestorm Productions, a Venice Beach creative production company...
Super Bowl XLII is officially in the books, with the Giants taking home the coveted Lombardi trophy. However, another competition is just getting started, as some of the biggest brands in the world vie to capitalize on the buzz created by their Super Bowl commercials. With 30-second TV spots...
The Nielsen Company today released an analysis of advertising trends from Super Bowl XLII, which was viewed by an average audience of 97.5 million people in the U.S., more than any previous Super Bowl. Included is a summary of Super Bowl-related advertising measurement results from Nielsen's...
Acision, the messaging and charging company of choice for over 300 network operators and service providers worldwide, and OgilvyOne Worldwide, a WPP company and the global leader in interactive marketing, today announce that they have forged an alliance for mobile marketing. The alliance...
Riptide Music, a leading source of licensed music for the advertising, feature film, film trailer, television, TV promo, and videogame industries, has announced exclusive worldwide representation of the Fuel Records catalog, comprised of over 10,000 historic masters. The announcement was made...
Early attempts to bring networked video to consumers' television screens have fallen far short of success, but that may change soon with the arrival of new vertically integrated solutions and business models, according to a recent study from ABI Research. Thus far, initial product offerings have...