1) Now’s the time to take all the risks. Get experimental; get weird. There’s nothing more exciting than seeing disruption in a creative space.
2) Having a mentor is invaluable in such a competitive and dynamic industry. Find someone you admire and respect and ask them tons of questions. Don’t assume someone is too busy to carve out some time for you.
3) I’m fascinated by using real-time data to optimize creative. I used to (like many creative people) clutch my finished project like a precious pearl, begrudgingly making any revisions and screaming bloody murder if anyone tried to change the final product. Working with different entertainment platforms over the years, however, has really enlightened me on viewer usage patterns and how using all that information can ultimately guarantee a project’s success.
4) I’m really proud of the work we did for Taco Bell’s latest “Web of Fries” film. There are certain opportunities where you can really elevate the work, and the cinematic nature of this campaign allowed us to do just that. We worked with A-list talent, had an A-list director and crew and polished the spot just like any Hollywood film. I’m quite happy with how it turned out.