Thursday, September 20, 2018
You are here:

The Best Work You May Never See: Aardman, The Hive Build Dammy, Tell Cautionary Tale For Ontario Power Generation

By

Robert Goldrich
Monday, Jul. 9, 2018

1285 views

Log in or register now!

Catching “the big one” is the dream of every fisherman. Whether novice or pro, those in search of a prize catch will often to go great lengths. For Dammy, an eager little beaver with a big love of fishing, finding the “right spot” could cost him his life.

Created by Toronto-based agency The Hive, Dammy is the mascot of a new campaign from Ontario Power Generation, which casts a slightly different spin on the classic fish tale. In “Stay Clear, Stay Safe”--a fable told in campfire song, directed by Magdalena Osinska of Aardman Animations--Dammy spends his life in search of a big fish. As he grows from kit to a grown beaver, it seems like he’ll never make his catch--until one day he spies the perfect fish leaping from the water. The only problem is that it’s precariously close to a hydro dam. Ignoring the warning sign, Dammy sets off to make his catch and his story takes a potentially deadly turn. The song ends with the cautionary line “Lots of fish there will always be...but just one you and just one me.”

Ontario Power Generation’s goal is to promote safety and create awareness around the dangers of fishing and swimming too close to hydro dams and stations. Aimed at anglers, cottagers, water enthusiasts, and people who might discount the severity of risk, the campaign uses winsome animation, rustic appeal and nostalgia to make a connection. And if Dammy reminds you of another safety spokes-animal, the connection is intentional: Dammy was inspired by the image of Smokey the Bear, the classic fire-safety figure.

Meghan Kraemer, associate creative director at The Hive, said creating a folksy and nostalgic character like Dammy allowed the agency to communicate a serious message in a relatable and charming way. “By telling this story in song, we were able to take a deadly topic and make it seem like a story you’d tell your kids around the campfire.”

Credits

Client Ontario Power Generation Agency The Hive, Toronto Simon Creet, chief creative officer; Meghan Kraemar, associate creative director/writer/art director; Steven Preisman, writer; Kirsten White, Sumit Ajwani, producers. Animation Production Aardman Animations, Bristol, UK Magdalena Osinska, director; Sami Goddard, producer; David Sproxton, DP; Adam Cook, focus puller & motion control; Felicie Haymoz, character design; Matthew Walker, storyboard artist; Gregor Forster, Henry St. Leger, concept art; Darren Thomson, Katarzyna Okoniewska, Adam Watts, stop frame animators; Sam Holland, rigger; Magnostone, set build & props; Helen Javes, Claire Baker, Rachel Bennett, set dressers; Sylwia Nowak @ The Puppetmaker, puppet producer in cooperation with Justyna Rucinska, Anna Mroczek, Wojciech Leszczynski; Ewa Maliszewska; Iza Ambroziak; Marcin Zelewski, Maciej Mastalerz, Wojciech Sankiewiczin, puppet artists; Paule Quinton, supervising compositor & grade; Spencer Cross, Graeme Eglin, compositors; Dominic Pitt, Dan Williamson, editors; Jean-Marc Petsas, music editing; Nat Sale, gaffer. (Toolbox: Dragronframe 4, Nuke, Premier) Audio Apollo Studios Ken Whiteley, singer/songwriter

 

 

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/76951/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/76951/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/76951/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/76951/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Sep. 20, 2018

Mike Wente has been named chief creative officer of San Francisco-based...

Thursday, Sep. 20, 2018

Genius has been an awards revelation for cinematographer Mathias Herndl,...

Thursday, Sep. 20, 2018

Comcast and 21st Century Fox will settle their battle for control of...

Thursday, Sep. 20, 2018

Matt O’Rourke has joined 22squared as chief creative officer, reporting to...

Thursday, Sep. 20, 2018

Humble, the bicoastal integrated production studio founded by Eric...

Thursday, Sep. 20, 2018

Wash Westmoreland's "Colette" is a very British movie about a very French...

Recent SPW Releases

Thursday, Sep. 20, 2018

SAG-AFTRA today called a strike against advertising agency Bartle Bogle...

Thursday, Sep. 20, 2018

Still/Life , director Josh Hayward’s new short film, describes a rebirth...

Wednesday, Sep. 19, 2018

Renowned Director Nick Wickham, internationally revered for Concert Films...

Wednesday, Sep. 19, 2018

Spittn Image Creative Director Shawnette Heard and up-and-coming director...

Wednesday, Sep. 19, 2018

Eleven Mixer Ben Freer highlights the diverse array of hospitality...

MySHOOT Profiles


Director
Stewart Cohen / SCPictures
Director

Producer

MySHOOT Company Profiles

Top