The Best Work You May Never See: Director Tahaab Rais, Leo Burnett Dubai, Publicis Groupe Cast Wide Net To Aid Young Women Athletes, Marine Life
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Robert Goldrich3709 views
Abandoned fishing nets make up 80% of marine debris in India, devastating marine life and their natural habitat.
Abandoned basketball nets abound in courts across India. Many hidden female talents remain unseen.
The NBA is making an impact on sea and land by introducing a meaningful initiative, “Nets for Change,” created with agencies Leo Burnett Dubai and Publicis Groupe MENAT.
This film with spoken word poetry, titled “Jump,” launches the initiative, telling the story of one young girl, Ananya, and her journey taking the leap out of her existential reality to her deserving reality, much like the nets that got their chance to leap out from being abandoned and neglected to being purposeful and meaningful. We follow her from her learning to play basketball, to striving in her pursuit for excellence and eventually, competing with other young teenage girls like her.
This initiative is a dual impact initiative as it aims to revive India’s seas and marine habitats, one neglected net at a time, and it is also enabling young female talents, one neglected hoop at a time.
“Jump” was directed by Tahaab Rais via LIWA Content.Driven. Rais is also chief strategy officer at Publicis Groupe for the Middle East, North Africa and Turkey.
Client NBA India and the NBA Agencies Leo Burnett Dubai and Publicis Groupe MENAT Kalpesh Patankar, chief creative officer; Tahaab Rais, chief strategy officer (Publicis Groupe); Divyan Kriplani, sr. creative director; Shereen Mostafa, head of production; Upasana Kumar Arora, sr. producer; Aakriti Goel, head of strategy & insights; Ana Julia De Oliviera, manager, strategy & insights. Production Company LIWA Content.Driven Tahaab Rais, director and writer; Sagar Rege, founder and exec producer; Satchith Paulose, DP; Shweta Sandeep, sr. producer; Islam Muhamed, postproduction; Dhruv Panjuani, sports choreographer; Sumer Varma, underwater cinematographer; Dev Saighal, diver & dive team lead. Production Services Jumping Jack Films Kapil Tyagi, producer; Bhavna Gautam, chief 1st AD; Mellita Sequeira, Hitesh Chauhan, AD team; Tanisha Goswami, art director and production design lead; Twishha Ganjoo, costume & stylist. Editorial Cold Cuts Neda Zag, editor. Music “Udh Le,” soundtrack; Raghav & Arjun, composers. Color Grade The Mill Nicola Gasparri, colorist. Audio Emerdjence, recording studio. Chester Misquitta & Gregory, sound engineer; Meba Ofelia, vocals & voiceover.