DAVID NY Moves Clash of Clans Into New Commercial Real Estate
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Robert Goldrich1339 views
Town Hall 16 is a major release for Supercell’s Clash of Clans--and its 100 million monthly players have been anxiously awaiting it for a year. And since Town Hall 16 is an actual building in the game, ad agency DAVID New York brought it to the real world in a way Clash never has before--listing the video game building as though it’s for sale in reality. Because, hey, this game is reality to its players.
This tongue-in-cheek spot featuring game footage/imagery documents that Town Hall 16 has been listed on numerous sites around the world. The property secured a real realtor, and a famous one at that, Tony B of Island Wide Realty, to list the video on his site and give the public a tour of it on Instagram. This was Tony’s first non-real-world property ever.
And of course, the Clash character who built Town Hall 16--the Builder--was made a realtor. He advertised the building with a walk-through video just like the real ones realtors make.
Client Supercell/Clash of Clans Iwo Zakowski, head of live games marketing; Anna Bouveng, Clash of Clans marketing lead; Yuri Yoshimura, marketing producer. Agency DAVID New York Pancho Cassis, global chief creative officer & partner; Andre Toledo, chief creative officer; Sebastien Rouviere, Pedro Sattin, creative directors; Sandy Spino, sr. copywriter; Carmen Fenech, sr. art director; Paula Vampre, global strategy officer; James Mitchell, group strategy director; Brooklyn Carey, strategist; Brenda Morrison Fell, head of production; Tomas Diego, sr. producer.