Macy's, BBDO NY, Director Aaron Ruell and A Selfless Lad Find A Gift For Santa
By
Robert Goldrich6805 views
A lad runs about and explores a Macy’s department store--sampling cologne, flipping frying pans in search of the perfect gift--before finally making his way to mom who is at the head of the line, saving a place for her son to see Santa Claus.
But rather than tell Santa what he wants for Xmas, the youngster offers St. Nick a pair of slippers for “after work.” Turns out the selfless little boy was on a mission to give Santa something to enjoy.
This anthemic film--directed by Aaron Ruell of Sanctuary for BBDO New York--celebrates the holidays and special moments in which Macy’s plays a part.
The feel-good “Secret Santa/Hey Santa” commercial was shot at the Macy’s Newport Center store in Jersey City, NJ, and featured the “real” Santa from the Macy’s Thanksgiving Day Parade. The song used is the 1953 recording of “Hey Santa Claus” by The Moonglows, famously featured in the beloved holiday film, Christmas Vacation.
Client Macy’s Agency BBDO New York David Lubars, chief creative officer, BBDO Worldwide, and chairman, BBDO North America Matt MacDonald, chief creative officer, NY; Nicole Granese, chief strategy officer; Kristin Clark, Matthew Low, SVPs, creative directors; Becky Burkhard, VP, group executive producer; Esther Lee, jr. producer; Melissa Chester, executive music producer; Katie Theobalds, music production coordinator. Production Sanctuary Aaron Ruell, director; Karen O’Brien, producer; Kristen Bedard-Johnson, exec producer; Jeff Kim, DP. Editorial Cosmo Edit Marlo Caine, editor; Olivia Sack, Moss Levenson, assistant editors; Amanda Slamin, post producer; Maura Woodward, exec producer. Audio Sonic Union, Rob DiFondi, mixer, sound designer; Justin Cortale, exec producer. Color Company 3 Tim Masick, colorist; Ryan Moncrief, producer.