Melissa McCarthy Directs "The Box" For Walmart, Saatchi NY
Actress/comedian Melissa McCarthy settled into the director’s chair for this Walmart “Magic Box” spot which debuted during the Oscars telecast (3/4).
The commercial shows the negative effects of childhood bullying on one’s potential with “The Box” providing the opportunity to break away from past hurdles and reach for the stars in pursuit of our dreams.
Pony Show Entertainment produced the spot for Saatchi & Saatchi NY, with Heidi Black of Whitehouse Post editing, and Ben Freer of Eleven handling the audio post mix.
Client Walmart Agency Saatchi & Saatchi NY Dean Shoukas, executive producer; Jenny Read, director of integrated production; Wayne Best, Michele Kunken, executive creative directors. Production Pony Show Entertainment Melissa McCarthy, director; Susan Kirson, Jeffrey Frankel, partners; Helga Gruber, exec producer; Gareth Wood, head of production; Kelli Abraham, producer; Mandy Walker, DP; Ruth De Jong, production designer. Editorial Whitehouse Post Heidi Black, editor; Joni (Wright) Williamson, exec producer; Annie Maldonado, post producer. VFX/Finishing Carbon John Price, creative director; Matthew McManus, exec producer; Rob Churchill, VFX supervisor. Music/Sound Design SOUTH Music & Sound Design Ailbhe Fitzpatrick, music producer. Track: “Bird Set Free”; Sia, writer; Theodore Shapiro, arranger; Greg Wells, music mix. Audio Post Eleven Ben Freer, mixer; Andrew Smith, assistant mixer; Melissa Elston, exec producer; Maddee Bonniot, producer.