Pantene's "#PrideHair" Project From Grey Tokyo Raises Awareness of Job Interview Stress For LGBTQ+ Applicants
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Robert Goldrich3807 views
This film from Grey Tokyo for Procter & Gamble’s Pantene features an interview with two transgender former job hunters, helping to heighten awareness of the stress people from the LGBTQ+ community might be going through when seeking employment. Not only the normal stress that most applicants face during a job interview but a bigger question of whether to be “themselves.”
The #PrideHair project is the third installment of Pantene Japan’s “#HairWeGo: My Hair Moves Me Forward” campaign, encouraging everyone to express their true selves and to take the first step towards being who they really want to be.
Client P&G/Pantene Agency Grey Tokyo Masanori Tagaya, executive creative director; Jun Ogasawara, sr. creative director; Ryumja Kodaka, creative director; Yoichi Inamura, associate creative director; Kei Takimoto, sr. art director; Shota Ishikawa, art director; Katsuhiro Fujimoto, interactive art director; Takuya Tanaka, jr. art director; Masanori Tagaya, Yukika Anan, copywriters; Tatsuo Tamaru, designer. Daijiro Yamakawa, Yoshiaki Saito, producers. Production Company TYO drive Tadashi Umazume, Natsuki Tsuda, producers; Futoshi Takashima, director; Jin Ito, DP. Editorial Cutters Studios Sachi Sasaki, offline editor. Postproduction PPC Yoshihiro Miura, online editor. Color L’espace Vision Naotaka Takahashi, colorist.