Tuesday, January 23, 2018
You are here:

The Sweet Shop's Nick Kelly Directs Big O Tires' "Jell-O" For Barkley, Kansas City


Robert Goldrich
Wednesday, Dec. 27, 2017


Log in or register now!

The majority of car-owning Americans don’t know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!”

The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come in assorted instances, including in this spot in which a wobbly tire plays havoc with a platter of green jello being held by a backseat car passenger.

Nick Kelly of The Sweet Shop directed the commercials in this campaign, including “Jell-O.”


Client Big O Tires Agency Barkley, Kansas City Katy Hornaday, executive creative director; Doug Hentges, Chris Cima, creative directors; Melany Esfeld, executive producer; JP McIntosh, sr. producer; Jasmine Henry, producer; Chris Larberg, art director; Justin Smith, copywriter; Scott Roberts, strategist. Production The Sweet Shop Nick Kelly, director; Laura Thoel, exec producer; Kali Niemann, producer; Erin D’Allesandro, production designer. Editorial Cutters Dustin Kaufman, editor; Heather Richardson, editorial producer. Postproduction Flavor Neal Cohen post producer. Color Company 3 Tyler Roth, colorist. Audio Evolution Audio John Blank

Category of ScreenWork: 


<iframe width="560" height="349" src="https://www.shootonline.com/embed/74603/560x349" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="https://www.shootonline.com/embed/74603/640x390" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="https://www.shootonline.com/embed/74603/853x510" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="https://www.shootonline.com/embed/74603/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Jan. 22, 2018

The Motion Picture Sound Editors (MPSE) has unveiled nominees for the 65th...

Monday, Jan. 22, 2018

Nick Law--a veteran of R/GA, currently serving as its VP and global chief...

Monday, Jan. 22, 2018

Amazon Studios has entered into an exclusive two-year overall deal with...

Monday, Jan. 22, 2018

Strike Anywhere, the L.A. and San Francisco-based production company, has...

Monday, Jan. 22, 2018

Production company Rodeo Show has signed director Alec Sutherland for U.S...

Sunday, Jan. 21, 2018

The Western-inspired revenge tale “Three Billboards Outside Ebbing,...

Recent SPW Releases

Monday, Jan. 22, 2018

To meet increased demand from clients in the entertainment industry, Los...

Monday, Jan. 22, 2018

Black Spot and Universal Kids created a new winter wonderland anthem spot...

Monday, Jan. 22, 2018

The Motion Picture Sound Editors (MPSE) today announces nominees for the...

Monday, Jan. 22, 2018

A boy riding in the backseat of his parents’ car through snow-swept Nelson...

Monday, Jan. 22, 2018

ArsenalCreative has announced an expansion of its VFX team with the...

Monday, Jan. 22, 2018

Now in its second season on EPIX, the tense cloak and dagger drama Berlin...