Wieden+Kennedy, Oregon Governor Team On "Stay Home" Campaign To Combat Coronavirus

Oregon Governor Kate Brown has launched a statewide public awareness campaign with Portland-based ad agency Wieden+Kennedy, the Oregon Health Authority, and public health partners to inform Oregonians about the urgent importance of staying home to save lives during the COVID-19 pandemic.

“We are facing an unprecedented crisis. None of us have been through anything like this before,” said Governor Brown. “The single most important thing each of us can do to protect our community and frontline workers, and to save lives right now, is stay home.”

The campaign was created to speak directly to Oregonians across the state about the significance of the COVID-19 health crisis in Oregon, and what they can do to help. Included in the campaign is this PSA, “Essential Heroes,” highlighting the workers on the front lines of this crisis--such as health care workers, first responders, grocery store employees, and many more--who are working every day to ensure Oregon continues to operate during this crisis.

In a joint statement, Jason Bagley and Eric Baldwin, executive creative directors at Wieden+Kennedy Portland, shared, “We created this campaign with the Governor because we don’t want to look back and wish we had done more. We have a lot of heart for Oregon and all who live here, and we know that staying home will save lives. This campaign provides clarity and conviction around what staying at home means --and how we all have a role to play to help our community.”