Global creative agency VCCP has tapped Jed Grossman as its first-ever chief creative officer in the U.S. This appointment comes hot on the heels of VCCP NY merging with its San Francisco-based creative agency Muhtayzik Hoffer (M/H) to create one entity earlier this year. Reporting to global chief creative officer Darren Bailes, Grossman will be the architect of the creative vision for VCCP US, driving the agency’s development and growth in the North American marketplace.

“VCCP US has seen solid momentum, bringing in clients including Mike’s Hard Lemonade, Nutribullet, and Native and welcoming a new CFO, Janisse Wong.  Amidst that, a high-level creative perspective to unite both offices has remained the missing piece of the puzzle,” said Brett Edgar, CEO at VCCP US. “Now, with the merger of VCCP NY and M/H complete and Jed coming on board, we have the leadership in place to propel the agency to new heights. He has a challenger spirit that aligns with our values, and I look forward to seeing his impact on our business.”

Grossman most recently served as executive creative director at Arts & Letters, where he managed a cross-agency team and developed its overall creative vision. During his five-year tenure, the agency grew from 18 to 160+, solidifying itself as a global agency with clients like Google, ESPN, and Tito’s Vodka.

Prior to that, Grossman played an instrumental role in the transformation of B-Reel by leading its New York office toward operating at the intersection of culture, technology, and storytelling. He spent the bulk of his career at Mother New York, where he began as art director in 2008 before ascending to the position of creative director over his eight-year tenure. His career began at Crispin Porter + Bogusky.

Grossman’s work has received recognition from major advertising competitions including Cannes Lions, The One Show, The Clio Awards, D&AD, and the Art Directors Club. 

“VCCP US embraces bravery and openness in its approach to creativity, and those values ultimately drew me toward the agency,” said Grossman. “I look forward to partnering with leadership to inspire this team of dreamers toward developing work with our clients that transcends traditional advertising.”