The London International Awards (LIA) revealed this year’s slate of Branded Content & Entertainment winners and finalist.

Jimmy Smith, chairman/CEO/CCO of Amusement Park Entertainment, presided over the Branded Content & Entertainment jury, which awarded a total of 38 statues in the category.

Branded Content & Entertainment celebrates entertaining and engaging content experiences that are made with a brand’s personality and marketing objectives in mind. To celebrate the most entertaining and engaging work from around the world, the jury awarded a Grand LIA, 20 Gold, nine Silver, and eight Bronze statues, alongside commending three Finalists.

BBDO Canada, Toronto won the Grand LIA for Missing Matoaka for Missing and Murdered Indigenous Women & Girls--Awareness.

Smith assessed, “This is some of the most dope work that I have seen entered. Work was outstanding, top to bottom. Right down to the finalist.”

Barbara Levy, president of LIA, stated, “The quality of the work was outstanding. While there was a lot of healthy discussion, the jury came easily to a consensus when it came to deciding the Grand LIA. That’s how you know a piece of work is really head and shoulders above the rest.”

Here’s a rundown of winners and finalists.

BRANDED CONTENT

BELGIUM:
Wunderman Thompson Benelux, Antwerp:
Finalist in Content: Gaming for Child Focus titled “OK Groomer”

GERMANY:
adam&eveBerlin, Berlin:
Bronze in Content: Zeitgeist for telekom.com/share-with-care titled “Without Consent - A Message From Ella”

MEXICO:
Grey, Mexico City:
Finalist in Content: Scripted Short Film for REINSERTA titled “III (Three)”

PERU:
Fahrenheit DDB, Lima:
Gold in Content: Gaming for Pilsen Callao titled “E-nterpreters Season 2”

SINGAPORE:
Wunderman Thompson, Singapore:
Bronze in Content: Taped or Live TV Event for LUX titled “Change The Angle”

TAIWAN:
Ogilvy Taiwan, Taipei:
Silver in Content: Public Service/Charity/NGO for HPV Prevention titled “Blow With Love”

UNITED STATES:
Republica Havas, Miami:
Gold in Content: Best Use of Real Time Advertising for The Fight Against Alzheimer’s Association / Racing Club titled “The Name Confusion”
Gold in Content: Public Service/Charity/NGO for The Fight Against Alzheimer’s Association / Racing Club titled “The Name Confusion”
Silver in Content: Experiential/Live Events for The Fight Against Alzheimer’s Association / Racing Club titled “The Name Confusion”

BRANDED ENTERTAINMENT

AUSTRALIA:
Howatson+Company, Sydney:
Gold in Entertainment: Zeitgeist for ModiBodi titled “I’m Dying Inside”
Silver in Entertainment: Online Series for ModiBodi titled “I’m Dying Inside”

Leo Burnett Australia, Sydney:
Gold in Entertainment: Branded IP for Diageo titled “Bundy Mixer”

M&C Saatchi, Sydney:
Gold in Entertainment: Scripted Short Film for Tourism Australia titled “G’day”

R/GA, Australia:
Gold in Entertainment: Documentary Short Film for We Are Warriors titled “Through The Fire”

BRAZIL:
BETC HAVAS, São Paulo:
Gold in Entertainment: Music Videos for A Movement Of The Music Industry Against Police Violence titled “Save The Favela”

Burger King, São Paulo:
Gold in Entertainment: Gaming for Burger King titled “Mission: Whopper”

Mymama Entertainment Produção, São Paulo:
Gold in Entertainment: Online Series for Serie original  titled “The Beat Diaspora”

CANADA:
BBDO Canada, Toronto:
Grand LIA for Missing and Murdered Indigenous Women & Girls - Awareness titled “Missing Matoaka”
Gold in Entertainment: Entertainment - Audio for Missing and Murdered Indigenous Women & Girls - Awareness titled “Missing Matoaka”
Gold in Entertainment: Zeitgeist for Missing and Murdered Indigenous Women & Girls - Awareness titled “Missing Matoaka”

FRANCE:
Publicis Conseil, Paris:
Silver in Entertainment: Gaming for ORANGE titled “Cultural Avatars”

GERMANY:
Linda-Shiva Klinkhammer, Munich:
Gold in Entertainment: Scripted Short Film for NETFLIX titled “I AM a Buffalo”
Silver in Entertainment: Scripted Short Film for NETFLIX titled “I AM not your Baby”

Saatchi & Saatchi, Düsseldorf:
Gold in Entertainment: Gaming for OREO titled “OREO Cheat Cookies”

Scholz & Friends, Berlin:
Bronze in Entertainment: Zeitgeist for Uber Eats titled “Let’s Eat First”

HONG KONG:
Dentsu Creative, Hong Kong:
Bronze in Entertainment: Branded IP for Critical Core Tabletop RPG Game titled “Critical Core”
Wunderman Thompson, Hong Kong/Shanghai:
Finalist in Entertainment: Entertainment - Audio for Penguin Audiobooks titled “In My Own Voice”

MEXICO:
Ogilvy, Mexico City:
Silver in Entertainment: Zeitgeist for Cerveza Victoria titled “We Are Living Offerings”

PHILIPPINES:
Ogilvy Manila, Manila:
Gold in Entertainment: Multi-Channel Storytelling for Maya titled “MAYA. The Hit Song That Was Actually A Bank.”

UNITED ARAB EMIRATES:
Impact BBDO, Dubai:
Gold in Entertainment: Taped or Live TV Event for EBM titled “Schoolgirl Newscasters”

UNITED KINGDOM:
Publicis Sapient, New York:
Bronze in Entertainment: Documentary Short Film for Publicis Sapient titled “Never Done”

UNITED STATES:
Arnold, Boston:
Bronze in Entertainment: Entertainment - Audio for Progressive Insurance titled “Dr. Rick Will See You Now”

FCB New York, New York:
Gold in Entertainment: Best Use of Real Time Advertising for Michelob ULTRA titled “DreamCaster”
Gold in Entertainment: Creative Use of Data for Michelob ULTRA titled “DreamCaster”
Silver in Entertainment: Taped or Live TV Event for Michelob ULTRA titled “DreamCaster”
Bronze in Entertainment: Reality/Unscripted/Alternative TV Show for Michelob ULTRA titled “DreamCaster”

Observatory, Los Angeles:
Gold in Entertainment: Online Episode/Special for Doritos & Stranger Things titled “Live From The Upside Down”
Silver in Entertainment: Experiential/Live Events for Doritos & Stranger Things titled “Live From The Upside Down”

The Turner Brothers - Invisible Collective, Los Angeles:
Gold in Entertainment: Scripted Short Film for Recess & Playground titled “Nike Air Max Penny 1 and 2”

We Believers, New York:
Silver in Entertainment: Experiential/Live Events for AB InBev - Corona titled “Second Chance League”
Weber Shandwick, New York:
Bronze in Entertainment: Documentary Short Film for Ancestry titled “A Dream Delivered: The Lost Letters of Hawkins Wilson”