Street Talk for September 13, 2019
SOB consists of Sosa Ohen (l) and Joe Shaw

Pulse Films has added directing duo SOB to its music video roster. Having met studying graphic design at Central Saint Martins, Sosa Ohen and Joe Shaw began collaborating. The focus of their personal projects went beyond graphic design as they began to experiment with art direction, branding and moving image. As their work continued to evolve, their creative vision grew and after graduating in 2018 the pair decided to collaborate more officially under the SOB moniker. SOB’s creative partnership with artist Collard was struck during their second year of university. Since then the directors were put in full control of Collard’s creative and artistic direction for the performer’s debut album Unholy. SOB ‘s direction included album artwork, music videos, marketing and tour visuals. Their visuals for “Warrior Cry” and “Hell Song” have garnered widespread acclaim for their richness and sophistication. SOB launches at Pulse with Collard’s latest video for “Merciless”.... 


MySHOOT Company Profiles