legalease
When a production company and a director decide to work together, it's often after many months of discussions about the work, the director's hopes for his or her career, and the production company's plans on how the director's work is going to be promoted. Once they are finally ready to move...
Alka-Seltzer recently launched a remake of its famous "Try it, you'll like it" commercial from the 1970s. The new commercial takes the old favorite about a restaurant patron who was encouraged by the waiter to eat--"try it, you'll like it"--and updates it with "My Life on the D-List" star Kathy...
Reacting to consumers' concerns about issues such as unemployment, the trade deficit, and world events, advertisers often want to market their products as having been "Made in the USA." If you're planning to make patriotic claims for one of your clients, it's important that you understand...
If your kids are overweight, there are people who say that the food companies and their advertising are (at least in part) to blame. Some have even argued that the government should restrict, or even ban, the marketing of food to children. Childhood obesity has become a serious public health...
The National Advertising Division recently told Dr. Pepper Seven Up, Inc. that advertising for its 7UP PLUS soda, which is made with real fruit juice, was misleading because of the real fruit that was shown.
The National Advertising Division of the Council of Better Business Bureaus...
Direct-to-consumer ("DTC") prescription drug advertising has been the subject of a great deal of criticism lately. Critics say that all of the...
When developing advertising concepts, creatives get their inspiration from many sources. But when the inspiration comes...
Last month's LegalEase discussed some of the mistakes that directors make when joining a production company. When...