- Articles | Series
- Columns | Departments
- Publicity News
- Events Calendar
- Trending Now
- My Membership
Tool of North America
Thursday, Apr. 4, 2019
Tool of North America, a creative production partner to brands and agencies, has signed Emilie Baltz to its Innovation roster. Baltz will work with Tool and its clients to concept and execute...
Monday, Apr. 1, 2019
A recently released Havas Group study found that 77 percent of consumers prefer to buy from companies with whom they share values and that want to make the world a better place. Brand activism, thus, has become a crucial part of marketing/communications strategy.
Wednesday, Feb. 13, 2019
Tool of North America has signed director Daito Manabe to its Innovation roster while filmmaker Alex Richanbach joins the company’s Live-Action division.
Tokyo-based Manabe is a media...
Tuesday, Jan. 22, 2019
Tool of North America has added live-action directors Rudi Schwab and Sasha Levinson to its roster for commercial and branded content representation in the U.S.
Schwab began his career as...
Tuesday, Nov. 6, 2018
Win Bates--who directed this year’s primetime Emmy-nominated Monica Lewinsky anti-bullying PSA, “In Real Life”--has joined Tool of North America’s live-action roster for spots and branded...
Monday, Oct. 22, 2018
Tool of North America has signed director Hal Kirkland for commercials branded content and specialized innovation projects in the U.S.
Kirkland, who comes aboard Tool’s Innovation roster...
Monday, Oct. 1, 2018
Tool of North America has added director James Frost to its live-action roster for worldwide representation. He had formerly been handled by Rattling Stick for spots and branded content.
Thursday, May. 3, 2018
Director Lance Oppenheim’s next project is his thesis film at Harvard. Yet unlike most students, he has already established a substantive foothold in the marketplace at large. For one, he enjoys a working relationship with a notable production company,...