Chat Room Interviews
World Now, which sells interactive advertising for the ABC Group of 10 local TV stations in New York, Los Angeles and other major markets, recently announced it has assisted the stations in relaunching their sites, which will begin to broadcast more video...
Uwe Gutschow has made his first professional foray stateside, recently joining Saatchi & Saatchi LA as director, interactive strategy, after an accomplished tenure at Saatchi & Saatchi Cape Town, which included his founding...
Rhythm NewMedia, a mobile ad network, is leading the charge with mobile video, having executed successful campaigns for Unilever's Lynx and Mazda earlier this year. The campaigns have run in Europe with the cooperation of European carriers, and now an...
In the wake of the writers' strike, a lot has been written about the possibility of an increased Internet video ad spend by traditional TV spenders, but Danny Fishman, president of Broadband Enterprises, a video ad and syndication network and...
CBS has become a leader in the mobile space, offering a variety of program content and partnering with MediaFLO to deliver it on a 24/7 basis. The network is also making inroads with mobile advertising, inserting ads in the MediaFLO content and establishing the first carrier deal with Sprint to...
Out-of-home advertising has traditionally been billboards and transit displays but today there are hotspots in thousands of locations from hotels to airports, where consumers with laptops and wireless devices can receive out-of-home advertising messages. The first examples were flashing images...
Bill Meadows was unhappy being a lawyer. "You're involved in communicating and managing relationships as an attorney but usually the litigation centers around the worst problems in people's lives. You're in a quagmire of negative human emotions."
So to compensate for his day...
Jam Media, a Los Angeles production company, has expanded its presence in its new campaign for Vizio, taking on creative responsibilities that extend beyond broadcast to a microsite that will play a video documentary series starring LaDainian Tomlinson (LT...
The mobile campaign for the Land Rover LR3 utilizes video, which plays from the Mobile WAPsite that can be accessed at http://landrover.enpocket.com/lr3 from a mobile browser. The campaign is representative...
Being by someone else's phone at the right time was the improbable entree into spot production for Chuck Sloan. He was visiting a friend, prop master Anthony Mazzola, at production house Cascade in Los Angeles.
A phone call came in from commercial house Wakeford/Orloff, asking...