2C Media/ NBC Olympics Promo for Sochi 2014 Olympic Winter Games

What makes a superhero? This question is the concept behind a new promo for NBC Olympics' coverage of the Sochi 2014 Olympic Winter Games. NBC tapped 2C Media to develop the idea—one of several pitched to the network—and then work its signature motion design magic to capture that childlike wonder uniquely elicited by Olympic competition.

Beginning with already awe-inspiring clips of top athletes in action, 2C built its concept with graphics designed to play up the seemingly superhero qualities of Olympians: sheer speed, strength, heights reached, even to the point of having unseen wings. A tremendous undertaking, each of the graphics-enhanced scenes was rotoscoped, often by hand, a process involving multiple people and an average four days of manpower. The script, a true collaboration between NBC and 2C Media, was brought to life through an evocative, powerful voiceover by actor Giancarlo Esposito (“Revolution,” “Breaking Bad”).