Independent agency Cutwater has brought on board Carrie Ammermann as associate creative director, and Boomer Cruz and Derek Taylor as copywriters.

Ammermann has most recently been freelancing in the San Francisco area working on brands including the San Francisco Giants, Lancôme Cosmetics and Microsoft. Over the course of her career, she has held full-time positions at BSSP and Goodby Silverstein & Partners, working for clients Sorel, Columbia, MINI Cooper, RadioShack, Chipotle, Sprint, Haagen Dazs, Comcast and HP.

Prior to Cutwater, Cruz was a jr. writer at Mekanism, working on brands like Muscle Milk, Alaska Airlines, Jim Beam, Pepsi, NFL and Charles Schwab. Cruz started his ad career at Heat.

Before joining Cutwater, Taylor was a copywriter at Duncan Channon. Over the course of his career he developed brand ideas for StubHub, California Tobacco Control Program, Kona Brewing Co., Redhook Brewery, Tahoe South and DriveTime.