Troika Media Group (TMG)--a global marketing services company headquartered in Los Angeles, with locations in London, New York, and New Jersey--has named Oleg Korenfeld as its president.

Most recently, Korenfeld was the global chief platforms officer at Wavemaker, a GroupM agency. He previously headed up advertising technology, platforms, programmatic investment and data strategy at Spark Foundry, a Publicis Media agency.

Korenfeld joins TMG to spearhead its transformation by introducing data and technology into the company’s core offerings, as well as build out the required talent and organizational structure to provide expert support to clients. He will also be intimately involved with mergers and acquisitions opportunities that will expand TMG’s overall products and services.  

Bob Machinist, TMG’s chairman and CEO, said, “We see Oleg Korenfeld as a transformative hire for the company. His broad experience and skills will help TMG achieve its commitment to the full integration of data and technology as a cornerstone of our client commitment.”

Korenfeld stated, “Data and technology transformed the way media is planned and bought across all channels. I believe the same transformation must happen on the creative side. Data and technology has to be an integral part of personalized, scalable and measurable communication strategy. We must let data and technology help tell the story.”

Korenfeld has more than two-decades of experience working across ad tech, creative/messaging personalization, buy and sell sides of the industry in desktop, mobile, e-commerce, Advanced TV, email and out of home environments.

During his career, he has also held strategic and operational positions at advertising technology innovation companies such as DoubleClick, Right Media and Jumptap as well as at new media publishers like Community Connect and Thrillist and traditional publishers like Hachette Filipacchi Media/Hearst.