TVU Networks, which specializes in cloud and IP-based live video solutions, has named David Cohen, former VP of marketing communications at Grass Valley, as the company’s new global VP, strategic marketing. Cohen will report to TVU Networks CEO Paul Shen.

Cohen will develop and oversee the marketing strategy for TVU Networks and ensure a cohesive approach across the company’s worldwide digital, sales enablement, branding and communications efforts. His primary, initial focus will be on accelerating the transition of the TVU Networks brand identity as the company delivers on its cloud-based production and media supply chain vision.