Thursday, February 21, 2019
You are here:

San Diego Zoo Safari Park’s "Welcome To The Walkabout"

By

HYPE
Thursday, Jul. 12, 2018

965 views

Log in or register now!

"Before one can run, one must learn to walkabout." To celebrate the opening of Walkabout Australia, San Diego Zoo Safari Park’s new interactive safari, agency M&C Saatchi LA has launched “Safari, Aussie Style. Embracing the Way of the Roo.” The campaign is guided by Kanguru, an endearingly free-spirited, bohemian Australian with a Southern Californian flower-child attitude. Along the Walkabout, he encounters some of the fauna that inspire his positive outlook. Visitors to Walkabout Australia can do the same, while they explore 3.6 acres of everything awesomely Aussie in four different habitats. The campaign includes spots for broadcast and theatrical release, directed by Gentlemen (Brett Snider and Billy Federighi) that air throughout the summer. “Welcome to Walkabout,” is a centerpiece: 30 spot that introduces the Way of the Roo with the affable Kanguru and his furry and feathered Aussie mates. 

Credits

Client: San Diego Zoo Global
Ted Molter Chief Marketing Officer,  Debra Erickson Marketing Director,  Damien Lasater Associate Director of Design

Agency: M&C Saatchi LA
Executive Creative Director: Maria Smith, Creative Director: Ron Tapia, Copywriter / Associate Creative Director: Ben Lay, Copywriter: Michael Skarbek, Art Director: Victor Bernedo, Director of Content Producer: Dennis Di Salvo, Chief Strategy Officer: Kate Bristow, Managing Director: Mike Wilton, Account Director: Makeia Carrier, Account Director: Daisy Peralta, Account Executive: Katie Jordan

Media Agency: Giant Spoon
VP Media: Alana White, Director, Media Strategy: Grace Damo, Associate Director: Annie Nam

Production Company: Media Mob
Executive Producer: Greg Jones, Line Producer: Desiree Laufasa, Director: Gentlemen: Brett Snider and Billy Federighi, Director of Photography: Kevin Moss

Editorial House: Cosmo Street
Editor: John Bradley

Animation: Rusty Ippoloto

VFX Studio: MakeFX

Color / Finishing: Apache

Music Composition / Music House: APM

Sound Studio: Margarita Mix
Sound Engineer: Paul Hurtubise

OOH Photographer: Markku Lahdesmaki

Category: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Feb. 21, 2019

For Grammy-winning producer-songwriter Alexander Shuckburgh, the Academy...

Thursday, Feb. 21, 2019

After more than a decade collaborating with the writer and director...

Thursday, Feb. 21, 2019

Adam Kahn has been promoted to chief creative officer of Grey Midwest. He...

Thursday, Feb. 21, 2019

"Empire" actor Jussie Smollett turned himself in early Thursday to face...

Thursday, Feb. 21, 2019

On a year where one of the lead Oscar contenders is titled "The Favourite...

Wednesday, Feb. 20, 2019

Fired FBI acting director Andrew McCabe’s headline-making interview on CBS...

Recent SPW Releases

Thursday, Feb. 21, 2019

The Producers Guild of America (PGA) announced that the 11 th edition of...

Wednesday, Feb. 20, 2019

Amazon Prime Video will bring Armageddon to Austin, celebrating the highly...

Wednesday, Feb. 20, 2019

In a reflection of the tremendous creative opportunities now possible in...

Tuesday, Feb. 19, 2019

Winners have been announced for the 21 ST CDGA (Costume Designers Guild...

Tuesday, Feb. 19, 2019

New York Festivals will bring together some of the most technically...

Tuesday, Feb. 19, 2019

The Global Advertising Lawyers Alliance ("GALA") announced today that it...

MySHOOT Profiles


Director

Cinematographer, Visual Effects and Animation
Blair Hayes
Director

MySHOOT Company Profiles

Top