There is nothing more American than its big, bold, iconic trucks. Director Tim Damon recently took to the Texas outback to highlight the interiors and exteriors of some of the toughest and most luxurious trucks ever put on the road for RAM and agency The Richards Group. 

Interiors and Technology
Damon was tasked with showcasing RAM truck’s enviable work specs, interior features and technology. “There’s no doubt RAM trucks can haul,” says Damon, referring to RAM’s five figure-towing capacity. “But we also wanted to highlight the luxury side, the advances in ergonomics, special materials, digital instrumentation and connectivity that make up today’s RAM interior.” Damon shot 21 videos in five days.

Models Big As Texas
Being a truck enthusiast, Damon knew exactly how to show off the big model RAM. Each ‘walkaround’ shows off the design details, some subtle, some bold. “Nothing highlights these special edition trucks better than shooting them out in the country and at the work site, in this case Texas,” says Damon. “The men and women driving these vehicles demand all-day amenities to handle the heavy-duty demands of the road.”

Limited Edition
With Limited Edition names like Tungsten, Southfork, Lone Star and Night, and features like heated seats, leather/suede interiors and cargo management systems, Damon was not shooting your standard trucks. “Cummins engines and touch-screen entertainment systems,” says Damon. “It was great working with the creatives at The Richards Group, to help show off these iconic vehicles.”

Screenwork Credits
Client: RAM Trucks Agency: The Richards Group Mike LaTour, Brand Creative/Art Director; Chad Berry, Brand Creative/Writer;  Jeffrey Lefkovits, Brand Manager; Michael Panley, Brand Manager; Chris Siminsky, Brand Manager/Product Specialist; Joe Knisely, Producer; Paul Nelson, Producer  Production: Damon Productions  Tim Damon, Director;  Kendra Wester, Executive Producer; Editorial: Damon Productions Heath Belser, Editor

About Tim Damon
Tim Damon is represented for commercials and digital work through Square Planet Media/Damon Productions. For more information contact contact Kendra Wester at 310-632-4090. For more information on Stage 20 rental, contact John Urso at 310-632-4090.