- Wednesday, Sep. 30, 2020
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Led by Founder/Executive Producer Angela Guice, NuContext has commandeered 135+ remote productions this year. The television promotion and marketing production company unveiled their recent promo campaign for Netflix’s “Julie And The Phantoms,” which debuted earlier this month.
See below to view the trailer or visit: https://youtu.be/5U-66CmEkEA
Created by Kenny Ortega (“High School Musical,” “Descendents”), “Julie And The Phantoms” is Netflix’s newest series starring newcomer Madison Reyes as a high schooler Julie, who’s stuck in a creative funk following the death of her mother. She finds her voice after meeting some supernatural new friends who suddenly appear in her garage – and then they form a band and musical fun ensues!
NuContext created the promotional campaign, which included two remotely filmed music videos, both shot 100% remote. https://vimeo.com/458389523
A three-day marketing shoot, which was originally scheduled for March, required the NuContext team to pivot quickly and make the shoot virtual. They connected five cast members in four different states and Canada to interact with one another. NuContext shot a total of 22 creative concepts in three days. Additionally, key art was shot in Vancouver by NuContext during the show’s production in Fall 2019. https://www.youtube.com/watch?v=oz4Mrdz931M
“To be involved with such a special show, cast and, of course, Kenny Ortega, has been a dream,” says NuContext Founder/EP Angela Guice. “From the moment we started collaborating with Stephanie and the Netflix creative team last year during the show pre-production, we knew that this was going to be an extraordinary show that deserved an incredible campaign. Working through the challenges of COVID production and with talent at home, we collaborated with the Netflix creative team to capture some amazing custom content for the campaign using our remote filming systems. We really captured the energy and fun of the cast – even though they couldn’t be together in-person. So grateful to be a part of this show and the campaign!”
About NuContext
Emmy® Award-winning production agency NuContext is renowned in the entertainment marketing and production field for its teamwork, keen creativity and production expertise, good vibes, and friendly, collaborative spirit.
Founded by noted Producer Angela Guice in Hollywood in 2006, the production agency specializes in the conception, production, and post production of promotional campaigns, including live-action shoots, promos, branded content, commercials, and music videos for television networks, streaming services, theatrical films, Fortune 500 brands, music labels, multi-media corporations and their products.
Over the course of their 15-year history, NuContext has earned a stellar reputation within the marketing industry for crafting award-winning promotional television and advertising campaigns. The agency’s experienced creative team, under Angela’s supervision, works closely with each of its clients to help them conceive, implement and realize their vision. The agency provides the writing, direction, production and post production for live-action promo shoots, as well as full-service editorial, motion graphics, and audio post. Utilizing state-of-the-art equipment located under one roof, the NuContext team plays a critical role -- from concept to completion—in the lifespan of each client project.
Major cable television networks and entertainment companies including: The Walt Disney Company (Disney Channel / ABC / Disney + / Freeform / Disney JR / Disney Parks and Resorts / Disney Cruise Line), Netflix, HULU, Viacom (BET / CMT / Logo / Paramount Network), A&E Networks, TNT, TBS, TruTV, Oxygen, E!, NBC Universal Cable Networks, Spotify and AMC Networks to name a few.
NuContext is a 100% certified women-owned business by the nationally recognized Women’s Business Enterprise Council.
Client: Netflix
Title: “Julie And The Phantoms”
Creative Director: Stephanie Long
Production Manager: Maggie Lyons
Production Company: NuContext
Executive Producer: Angela Guice
Technical Director: Mikael Tyrsen
Line Producer: Greg Weinbrecht
DP: Graham Robbins
Editor: Chad Peiken
Producer: Dave Humphreys