General News
The advertising community and the major brands which have famously created some of the industry's most compelling and memorable identity campaigns have still found at least one holy grail of branding to be highly elusive – they all want to better and more effectively entertain and inform their ke
Volkswagen once again wins the esteemed honor of Advertiser of the Year for the third straight year.
The Interactive Advertising Bureau (IAB) today announced the public comment release of "Ad Campaign Measurement Process Guidelines," a document that addresses the process of a publisher's or advertising agency's use of a third-party ad server and its application service provider.
Sony Creative Software, a leading provider of professional video and audio editing software applications, today announced the winners of its first national student film contest, Technology in Motion: Vision of the Future.
Taco Bell's Taco Fu, an advergame created by Agency of Record Draftfcb Orange County, has surpassed the five million game play mark. The official tally as of midnight on July 24, 2008 stood at 5,414,607. The game can be found at www.tacobell.com/tacofu/.
SHOOT Magazine today announced the launch of the "SHOOT SmartBook" Industry Directory Series.
The Association for Downloadable Media.(ADM), established to focus on best practices for monetizing consumer-downloaded content, has announced the release of its first ad unit standards and audience measurement guidelines for indu
Metro-Goldwyn-Mayer Pictures (MGM) has assembled its production team for a new installment of the classic movie RED DAWN, it was announced today by Mary Parent, Chairman, Worldwide Motion Pictures Group, MGM.
On the heels of an overall restructuring, the New York Festivals announced its call for entries for the 2009 International Film and Video Awards.
The Entertainment Industry Foundation (EIF) announced today that the six major studios will include anti-smoking public service announcements produced by the California Health and Human Services Agency on millions of youth-rated DVDs of motion pictures that include scenes with tobacco use.