Philips "Lumea"
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Raging Artists2027 views
Directed by Rocio Crudo (represented in the US by Easy Mondays) and created via DEPT, Philips “Lumea” IPL rips the metaphorical band-aid (and the literal follicles) off the hair removal process. Women (and some men) are shown struggling with the task of removing hair from faces, armpits, bellies, legs - and elsewhere - juxtaposing that nightmare with the gentle light of Lumea.
Client: Philips
Minesh Parbat, Darden Longenecker, Diana Kraa
Spot Title: “Lumea” | Airdate: November 30, 2022
Agency: DEPT
Creative: Rita Kucinskaite, Creative: Guylou Werner, Account Manager: Bart Sweere
Production: Wenneker/Amsterdam
Director: Rocio Crudo (represented in the US by Easy Mondays)
Executive Producer: Robert Verberme, DOP: Juan Maglione, Producer: Robin Mak
