Wednesday, November 14, 2018
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Airbnb Digital Ad Underscores Importance of Travel, Opening Doors, Building Bridges


Robert Goldrich
Wednesday, Jun. 27, 2018


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Airbnb has long stated that its mission is to create a world where anyone can belong anywhere. In line with that, the company has expressed opposition to President Trump’s travel ban--which the U.S. Supreme Court just upheld. To show its support of policies that help open doors and build bridges--not walls--between cultures, Airbnb launched this digital ad which was created in-house with production/postproduction from Where The Buffalo Roam.

The spot shows us moving backwards--literally and figuratively--as travel is restricted. Imagining a world without travel, the piece points out there would be no immigrants, no exploration, no adventure, “and definitely no United States of America.” Airbnb urges us to “keep traveling forward.”

Airbnb has committed to match contributions to the International Refugee Assistance Project through the end of September up to a maximum of $150,000.


Client/Creative/Production Airbnb Cassidy Blackwell, director, strategic projects for public affairs; Chris Lehane, head global policy & communications; Tony Hogqvist, executive creative director; James Goode, managing director; Roger Hoard, creative director; Bud Johnston, creative production lead; Liza Dunning, copywriter; Christina De La Cruz, designer; Julia Pepe, creative producer; Carol Cho, global marketing manager; Jenny Gadd, global director of production; Holly Clarke, Deepti Sataluri, social media managers; Frank J. Cortese, media lead; Dwight Pirtle, Karla Timmons, media activation & insights; Maggie Carr, public affairs lead. Production/Postproduction Where The Buffalo Roam

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