Wednesday, May 22, 2019
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The Best Work You May Never See: Don’t Panic, Stink Director Matilda Finn Take "Journey To Independence" For Leonard Cheshire

By

Robert Goldrich
Thursday, Apr. 25, 2019

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Directed by Stink Films’ Matilda Finn and conceived by a creative team at London agency Don’t Panic, this public service piece for U.K. disability charity Leonard Cheshire takes us to a job interview, hearkening back to the prospective employee's arduous journey to recovery after surviving an accident.

The spot is a key component of Leonard Cheshire’s “Journey To Independence” campaign. 

Don’t Panic creative director George McCallum said, “If you want to know about work ethic, ask a disabled person. Disability can happen to anybody and when it does the hard work never ends; and yet the physical and emotional struggle of disabled people often goes unnoticed or unseen. Leonard Cheshire sees not only disability but ability. Offering much-needed support and understanding whoever you are, and whatever your journey to independence might look like. To shine a light on just one of these stories we posed a run-of-the-mill interview question (in the spot); ‘What’s your work ethic like?’ And answered it by showing the hard, painful, yet empowering story of one disabled man.”

The film and supporting creative debuted on Facebook, YouTube and Leonard Cheshire’s campaign page.

Credits

Client Leonard Cheshire Agency Don’t Panic Joe Wade, managing director; Rick Dodds, creative partner; George McCallum, sr. creative; Ellie Moore, head of strategy & engagement; Jennifer Clare Houlihan, producer; Paul Howard, head of artwork; Ellen Crowther, Lucy Richardson, graphic designers. Production Stink Film Matilda Finn, director; Blake Powell, exec producer; Gloria Bowman, Scarlett Barclay, Georgia Stamp, producers; Ben Wearing, DP; Alexandra Toomey, production designer; Luci Ellis, stylist; Natasha Lawes, prosthetics. Editing Speade Sam Sneade, Matilda Finn, editors. VFX The Mill Clare Melia, sr. producer.

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