David Shane Directs "Best Friends" Robert De Niro and Asa Butterfield For Uber One
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Robert Goldrich2231 views
Uber has unveiled a new multi-channel campaign for Uber One, which currently has more than 1 million members in the U.K., helping users to save money on Uber and Uber Eats. The campaign, which launched in the U.K. on Friday (10/27), stars Hollywood icon Robert De Niro and Sex Education star, Asa Butterfield.
Directed by two-time DGA Award nominee David Shane and produced by O Positive, the piece features De Niro and Butterfield forming an unlikely friendship after bonding over their uniquely shared passion for eating food and going places.
The campaign showcases fun and heartwarming vignettes of the two stars bonding while getting Uber rides around London and enjoying dishes from Uber Eats. The commercial will be featured across TV, BVOD, cinema, and digital, featuring cuts ranging from six seconds to longer formats.
This is the long-form version of “Best Friends.”
Client Uber Agency Mother Production Company O Positive David Shane, director; Nell Jordan, producer; Ralph Laucella, Marc Grill, Nell Jordan, exec producers; Justin Brown, DP; Dan Betteridge, production designer; Polly Leach, production manager. Editorial The Quarry Paul Watts, Scot Crane, editors. Postproduction 1920 SFX Ludo Fealy, VFX supervisor; Jamie Stitson, 2D lead; Kai Van Beers, colorist; Charlotte Griffin, VFX producer. Music Licensing Arnold Hattingh at Theodore Sound House No8 Sam Robson, sound engineer. Media Agency EssenceMediacom