Tuesday, March 26, 2019
You are here:

Director Georgi Banks-Davies, The&Partnership Take Us Into Photographer Elsa Bleda's World For Lexus

By

Robert Goldrich
Thursday, Mar. 7, 2019

534 views

Log in or register now!

Lexus Europe and The&Partnership have launched “Sunrise to Sunrise,” the new pan-European campaign for the new Lexus UX self-charging Hybrid SUV. 

Shot over five days in Lisbon, Portugal, this :60 commercial--directed by Georgi Banks-Davies of Skunk Films--captures the adventures of photographer Elsa Bleda as she explores the city. Her photographs are renowned for being both elusive and familiar while capturing a mood of dystopia through visibly desolate areas.

“The new Lexus UX was designed for people who live in the city and who love discovering new ideas and places. Elsa Bleda is a photographer that embodies this spirit; it’s clear that she sees the world differently, always searching for a new horizon. Through selecting her as our protagonist, we take the audience through a journey of discovery; never quite knowing what she’s looking for, but experiencing a place, a person, a moment with her” said Dave Bedwood, ECD, The&Partnership.

The majority of the film was shot on the Arri Alexa with Hawk Anamorphic lens, but some footage was captured on a 35mm film with an Arri 435, this gave tangibility and texture to the photography and a deeper aesthetic grain to the shoot. Photographer and lead, Bleda, and director Banks-Davies collaborated with each other from the start; sharing in prep a wealth of inspiration and mood imagery, from all their favorite photographers, film-makers, painters and artists.

“We shared a visual sensibility so it was a brilliant process, I think we could sell our look book as a coffee table bible” said Banks-Davies. “I always saw this as a glimpse into the unique way Elsa sees the world, 24 hours through her eyes. The intention was that the UX navigates us through her journey - the car sometimes the window the world, sometimes the vehicle to take us there. Each scene traverses a different hour in the day; light and the actions we see in the scene a clue as the hour. The film was designed almost like a dream, some moments fleeting and surreal, others more literal and lingering. The aim was to show the moments that happen in every city; the ones we never see, are always surrounding us.”

Credits

Client Lexus Europe Agency The&Partnership London Sarah Golding, CEO; Yan Elliot, Micky Tudor, executive creative director; Dave Bedwood, creative director; Tom Dixon, Jo Griffin, creatives; Charles Crisp, executive producer; Alfie Glover-Short, Anthony Borkett, producer. Production Skunk London Georgi Banks-Davies, director; Kate Taylor, exec producer; Toby Courlander, producer; Kenji Katori, DP. Editorial Stitch Leo King, editor. Audio 750MPH Sam Ashwell, sound engineer. Music Be Norway Erwan Castex, arranger; Rone, performer. VFX/Post The Mill Manon Hartzuiker, producer; Laura Pereda, production assistant; Adam Maynard, Andrew Wood (Barnsley), 2D lead artists. Color Time Based Arts Simone Grattarola, colorist.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Mar. 25, 2019

Apple says its services respect your digital boundaries — and it wants you...

Monday, Mar. 25, 2019

Scandinavian filmmaker Henrik Rostrup has joined Venice-based production...

Monday, Mar. 25, 2019

Apple announced a new streaming service, Apple TV Plus, which will house...

Monday, Mar. 25, 2019

It's hard to begin watching the Netflix movie "The Highwaymen" and not...

Monday, Mar. 25, 2019

Creative technology and VFX studio The Mill has formally launched what it...

Sunday, Mar. 24, 2019

Jordan Peele has done it again. Two years after the filmmaker's "Get Out"...

Recent SPW Releases

Monday, Mar. 25, 2019

Prime Focus Technologies (PFT) announced that it will launch its brand new...

Monday, Mar. 25, 2019

“Hot Flashin’,” a new play written and produced by noted entertainer Gina...

Monday, Mar. 25, 2019

Pa’lante , director Krisitan Mercado’s riveting short film exploring the...

Friday, Mar. 22, 2019

Mexican director Hari Sama has been an icon in advertising for a number of...

Thursday, Mar. 21, 2019

Miller Tripods Ltd., a leader in the production of innovative camera...

MySHOOT Profiles


Director
Blair Hayes
Director

Director

MySHOOT Company Profiles

Top