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Jonny & Will Takes Us Inside The Freezer For Birds Eye, JWT Melbourne

By

Robert Goldrich
Wednesday, Feb. 28, 2018

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Directors Jonny & Will present the comings and goings of life in the freezer with this spot, part of a series of ads for Aussie frozen foods brand, Birds Eye out of J. Walter Thompson, Melbourne. Their puppeteered pair of spokes-peas shoot the breeze amidst a hand-crafted miniature polar landscape, complete with ice cube mountains.

Executive creative director Kieran Antill of JWT Melbourne, said: “The fact is the freezer has been considered a dumping ground for ‘back up products’ and we wanted to breathe a little imagination and warmth into this remarkable space.”

Production houses on the campaign were Blink Ink and Finch.

Credits

Client Simplot/Birds Eye Agency J. Walter Thompson Melbourne Kieran Antill, executive creative director; Jess Lilley, Jim Walsh, creative directors; Nick Sellars, sr. art director; Katherine Muir, TV producer. Production Companies Finch & Blink Ink Jonny & Will, directors; Peter Eastgate, DP; Corey Esse (Finch), Bart Yates, exec producers; Claire Thompson, producer. Editorial The Editors Ryan Boucher, editor. VFX/Online Finch Post Quade Biddle, lead VFX artist; Marty Greer, colorist. Sound Nylon Melbourne

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