Friday, June 22, 2018
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The Martin Agency Spreads The Love For Land O’Lakes

By

Robert Goldrich
Friday, Feb. 16, 2018

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This animated piece advocates spreading love like butter, showing how one little positive, caring gesture can spread across a community, even the world.

Timed to Valentine’s Day, this message from Land O’Lakes butter came from The Martin Agency, illustrated by its designer, Patricia Morales. Brian Covalt of Moving Color served as animation director.

Credits

Client Land O’Lakes Inc. Agency The Martin Agency Anne Marie Hite, SVP, creative director; Patricia Morales, associate designer; Graham Unterberger, copywriter; Mary Alice Williams, producer; Jessica Beck, strategist. Animation Moving Color Brian Covalt, animation director; Yachen Cui, Tiffany Wei, animators; Aaron Kim, editor; Jacob Kinch, sound design/mix; Sierra Gonzales, coordinator. VO talent Katie Boyle Music Premium Beat

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/75252/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/75252/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/75252/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75252/1280x750" frameborder="0" allowfullscreen></iframe>
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