Tuesday, February 19, 2019
You are here:

McCann NY, Director Noam Murro, MPC Take Us To "Small Town" For New York Lottery

By

Robert Goldrich
Thursday, Feb. 15, 2018

2785 views

Log in or register now!

In the latest take on New York Lottery’s “How Would You Spend It?” campaign from McCann New York, “Small Town” builds off of the original concept of showing how one New Yorker would spend his time if he won Cash4Life’s top prize of $1,000 a week for life.

Directed by Noam Murro of Biscuit Filmworks, “Small Town” features actual miniature buildings and props to tell the story of how one lucky winner uses his newly afforded time to revisit a childhood hobby.

The spot will be featured across New York State broadcast TV, as well as in cinemas and social media.

Credits

Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, chief creative officers, NY; Mat Bisher, Dan Donovan, executive creative directors; Jason Ashlock, Dominick Baccollo, creative directors; Johan Leandersson, sr. art director; Andy Sciamanna, sr. copywriter; Nathy Aviram, chief production officer; Chance Bassett, VP, sr. producer; Eric David Johnson, SVP, executive music producer; Dan Gross, music producer; Courtney Snead, project manager; Laura Frank, VP, strategy director. Production Biscuit Filmworks Noam Murro, director; Jeff McDougall, exec producer; Charlotte Woodhead, producer. Editorial Work Editorial Neil Smith, editor; Theo Mercado, assistant editor; Erica Thompson, exec producer; Christopher Delarenal, producer. VFX/Animation MPC NY Camila De Biaggi, managing director; Elissa Norman, sr. producer; Alvin Cruz, creative director/VFX supervisor; Marcus Wood, 2D/3D lead; Renato Carone, Michael Glen, Steinar Nedrebø, Amit Shukla, Manu PS, Joslin Job Mathew, Sriram P, Suhas Bjat, R Vignesh, Priyanka Day, 2D team; Suhas Bhat, Sindhuja B, Sravan Kumar, Sreenivasa Aditya Yanamalachintala, Elangovan Ganeshan, 3D team (Toolbox: Flame, Nuke, Maya)  Telecine Company 3 Tom Poole, colorist. Music Future Perfect Victor Magro, composer; John Connolly, producer. Audio Mix Heard City Phil Loeb, mixer.

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/75234/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/75234/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/75234/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75234/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Feb. 19, 2019

Bicoastal design and production company Brand New School has added Nico...

Tuesday, Feb. 19, 2019

Jelly, a London-based animation, design and production company that’s...

Tuesday, Feb. 19, 2019

It's a big week for Ruth E. Carter, who on Sunday could become the first...

Monday, Feb. 18, 2019

Production company Superprime has added Icelandic directing duo Samuel...

Monday, Feb. 18, 2019

Production company Eskimo has signed directing duo SÄMEN for U.S...

Monday, Feb. 18, 2019

It’s been an eventful awards season for composer Ludwig Goransson who in...

Recent SPW Releases

Tuesday, Feb. 19, 2019

New York Festivals will bring together some of the most technically...

Tuesday, Feb. 19, 2019

The Global Advertising Lawyers Alliance ("GALA") announced today that it...

Tuesday, Feb. 19, 2019

Jelly has arrived in the US. Hold the condiment puns, please. The London-...

Tuesday, Feb. 19, 2019

Red earth stamped by horse hoofs, cheering crowds and clanging metal gates...

Monday, Feb. 18, 2019

This year’s Oscar®-nominated Production Designers and Set Decorators from...

Sunday, Feb. 17, 2019

The Motion Picture Sound Editors tonight presented the 66 th MPSE Annual...

MySHOOT Profiles

MySHOOT Company Profiles

Top